Marketing Specialist

Develop and execute Petworlds annual marketing strategy across retail and e commerce. Manage budgets, supplier partnerships, and co-funded campaigns. Lead major promotional initiatives (Christmas, Black Friday, adoption days, product launches ). Ensure brand consistency and customer engagement through creative content and in-store experiences. Oversee team performance and mentor marketing staff. Marketing Specialism: Implement campaigns across social media, email, and in-store platforms. Coordinate POS materials, signage, and digital screens. Coordinate event logistics, content creation, and campaign reporting. Support digital marketing and e-commerce initiatives. Track campaign performance and assist with reporting. 3 years in retail/FMCG marketing, with leadership experience. Strong strategic planning, budget management, and supplier negotiation skills. Proven ability to lead integrated campaigns and manage teams. Experience in marketing execution preferably in both retail or e-commerce. Skilled in digital marketing, content coordination and campaign rollout. Highly organised and detail oriented. Knowledge of omni-channel marketing and customer engagement strategies. Ability to thrive in a fast-paced, deadline-driven environment. Passion for pets and the pet retail industry is a plus.