Consumer Brand Manager (Digital & Consumer-Focused)

Role Purpose The Consumer Brand Manager is responsible for building strong consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital platforms, consumer insights, and engagement. The role ensures brands connect with end-users across the full customer journey, driving brand awareness, loyalty, and market share. Key Responsibilities Consumer Marketing Strategy Develop and execute consumer marketing campaigns across digital, social, and traditional media channels. Translate brand strategy into compelling and effective consumer-facing messaging. Lead influencer marketing initiatives, public relations activities, and retail/pharmacy activations. Digital Marketing & Consumer Insights Own and manage digital platforms including social media channels, websites, and content calendars. Plan and execute performance marketing campaigns including SEO, SEM, paid social, and programmatic advertising. Analyse campaign performance using digital analytics, consumer research, and feedback to optimise results. Consumer Engagement & Activation Map the consumer journey and identify opportunities to build loyalty and engagement. Execute in-store activations, promotions, and retail partnerships. Develop consumer education materials such as leaflets, videos, and digital content. Cross-Functional Collaboration Collaborate with internal brand and commercial teams to ensure aligned messaging across consumer and professional audiences. Manage relationships with agencies, research partners, and creative suppliers to ensure effective campaign execution. Compliance & Governance Ensure all consumer-facing marketing activities comply with regulatory and advertising standards, including SAHPRA and ASA codes. Role Requirements Qualifications Degree in Marketing, Communications, Business, or a related field. Experience 35 years experience in consumer brand management. Experience within FMCG or OTC environments is advantageous. Proven experience in launching and growing brands within a digital environment. Portfolio or case studies demonstrating execution success and measurable results are required. Skills & Competencies Strong digital marketing and social media management capability. Experience with consumer insights, data analysis, and campaign optimisation. Ability to manage agencies and external service providers. Strong campaign planning and execution skills. Creative, data-driven, adaptable, consumer-centric, and collaborative working style. Should you not receive a response within 10 working days, please consider your application unsuccessful.