Sales Development Representative

Role Overview A Sales Development Representative (SDR) will focus on qualifying leads, supporting marketing campaigns, and driving outbound prospecting to generate high-quality opportunities for BDMs. This role is ideal for someone who wants to grow into a full sales career while gaining hands-on experience with lead qualification, demos, and customer engagement. The SDR will manage leads through the 03 month nurturing phase if they are not immediately ready for a demo. Key Responsibilities Lead Qualification & Nurturing Qualify leads from marketing channels (ads, referrals, inbound interest) against ICP criteria. Engage with leads to understand their needs and gather relevant information. Book demos for BDMs when leads meet qualification criteria. Manage the 03 month nurturing phase for leads requiring additional engagement. Outbound Prospecting & Opportunity Generation Identify new business opportunities based on ICP fit. Assist marketing in outbound campaigns for clients who have interacted or shown interest. Reach out to referrals and upselling opportunities following the CX retention plan. Contact and engage key decision-makers to increase demo conversion probability. Collaboration Provide detailed handover notes to BDMs prior to demos. Support BDMs with context and insight during the sales process. Work closely with marketing and CX teams to maximize opportunity conversion. SDR Pipeline Management Manage lead pipeline based on demos booked, potential demos, demos lost, opportunities identified. Key Metrics / KPIs Number of qualified demos booked Lead to demo conversion rate over a 3 week cycle New Business Development identified Cold calling targets Contribution to sales pipeline and revenue 02 years experience in a sales, SDR, BDR, or customer-facing role (SaaS experience advantageous but not required). Exposure to lead qualification, outbound calling, or CRM systems is preferred. Experience working with inbound leads, cold outreach, or follow-up/nurture campaigns. Comfortable engaging with small business owners or decision-makers. Previous experience in tech, SaaS, retail, repair, rental, or service-based industries is a plus.