Performance Marketing Specialist

Role purpose The Performance Marketing Specialist supports the planning, execution, and optimisation of paid advertising campaigns across search, performance, and industry networks. Working closely with the Campaign & Analytics Manager, this role ensures campaigns are accurately built, optimised, and reported against performance goals. Key responsibilities Build, launch, and manage paid campaigns across Google Ads, Bing Ads, and relevant industry platforms. Implement campaign briefs with accurate targeting, ads, budgets, landing pages, and tracking. Monitor campaign performance and optimise bids, budgets, targeting, and creative. Run A/B tests on ads, audiences, and landing pages to improve results. Maintain performance reporting, tracking, and clean campaign structure. Collaborate with content, design, and web teams to support campaign delivery. Essential · 1 to 3 years experience in paid media, performance marketing, or digital marketing coordination. · Hands on experience managing Google Ads and Microsoft/Bing Ads. · Confidence working with campaign performance data and making optimisation decisions. · Strong attention to detail in campaign setup, tracking, and QA. · Familiarity with UTM use, landing page flows, and basic funnel thinking. · Comfortable working across multiple campaigns at once with clear prioritisation. · Strong communication skills and willingness to ask questions early. Desirable · Experience with industry networks like Gartner Digital Markets and Hotel Tech Report. · Exposure to B2B SaaS paid media or lead gen models. · Basic knowledge of GA4, HubSpot, Salesforce, Looker, or similar tools. · Experience with retargeting, ABM audience targeting, or LinkedIn Ads. · Understanding of ad creative best practices and conversion rate optimisation.