Senior Strategic Brand Manager

Key Responsibilities: Define Evolved Brand Identity: Develop and lead brand initiatives that drive consumer relationships, focusing on legacy brands, self-expressive, emotional identity, value proposition benefits, and personality cues. Consumer Implementation Framework: Identify value proposition benefits, understand consumer psychographics, define brand positions, framing, and touch points, and establish metrics for brand management. Requirements: - Proven luxury brand experience, preferably in fashion - Experience managing multiple brands under one brand umbrella - Strong focus on customer experience - Tertiary studies in Strategic Brand and Marketing or related qualification (highly preferred) - Minimum 10 years of experience in a similar role, with at least 5 years in a leadership capacity Desirable Qualities: - Entrepreneurial mindset - Legacy-focused approach - Curiosity and adaptability - Global perspective and understanding of consumer behaviours  Deliverables Short-term Goals: - Establish clarity and alignment of brand identity across all facets - Enhance customer interaction and engagement on social media and digital platforms Medium-term Goals: - Develop the model for the next evolution of the Brand - Define the next stage of the brand, focusing on legacy brands Long-term Goals: - Evolve brand on the global stage  Please email cv to marlene@servicesolutions.co.za