Digital Marketing Specialist

Job Specification: Digital Marketing Specialist (Paid Media Focus) Overview We are seeking a Digital Marketing Specialist with a strong understanding of the digital ecosystem and hands-on experience managing paid performance channels such as Google Ads and Meta Ads . The ideal candidate is analytical, detail-oriented, and comfortable working in fast-paced environments where efficiency, optimisation, and measurable results matter. Experience in retail or e-commerce environments is a strong advantage. Key Responsibilities Paid Media Campaign Execution & Optimisation Plan, build, execute, and optimise paid media campaigns across Google , Meta , and other digital acquisition platforms (TikTok, LinkedIn, programmatic, etc.). Manage full-funnel paid strategiesfrom awareness to conversionwith clear KPI alignment. Conduct A/B testing across audiences, creatives, and campaign structures. Ensure accurate tracking, tagging, and attribution using GA4, GTM, and platform pixels. Digital Ecosystem Understanding Leverage and understand how all paid digital channels work together within the broader ecosystem (paid social, paid search, remarketing, marketplaces, CRM, website journeys, and content touchpoints). Collaborate with creative and content teams to ensure ads align with messaging and audience intent. Stay informed of platform changes, algorithm shifts, and new ad formats. Reporting, Measurement & Insights Build, maintain, and deliver weekly, monthly, and campaign-based performance reports. Analyse performance metrics such as ROAS, CPA, conversion rates, CTR, and audience performance. Convert data into insights that can inform campaign optimisation and digital strategy. Present performance summaries and recommendations to internal stakeholders. E-commerce & Retail Support (Advantageous) Support promotional calendars, product launches, and campaign rollouts with relevant, real-time paid media activation. Optimise campaigns toward online sales, store traffic, and omnichannel performance. Collaborate with e-commerce teams regarding stock levels, product feeds, and offer messaging where relevant. Cross-Functional Collaboration Collaborate with agencies, media partners, or internal specialists when needed. Support forecasting and budget allocation with performance insights. Required Skills & Experience Technical Skills 5 years of hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads Manager . Strong understanding of campaign setup, optimisation levers, audience segmentation, bidding strategies, and attribution. Experience with GA4 , Google Tag Manager , Looker Studio, and platform-specific reporting dashboards. Strong analytical mindset with the ability to interpret data and build meaningful insights. Soft Skills Highly organised with strong attention to detail. Excellent communication skills, able to translate complex data clearly. Proactive, solution-oriented, and comfortable working with multiple stakeholders. Thrives in a fast-paced and performance-driven environment. Advantageous Experience Previous experience in retail or e-commerce . Familiarity with product feeds, DPA (Dynamic Product Ads), and remarketing structures. Qualifications Bachelors degree in Marketing, Digital Marketing, Communications, Business, or related field (or equivalent experience). Google Ads or Meta Blueprint certifications are an advantage.