Marketing Manager

Role Purpose The Senior Marketing Manager will oversee all marketing activities across digital, ATL, BTL, and TTL channels. This is a strategic and leadership-focused positionnot an execution role. You will lead internal teams and external partners to ensure brand excellence, strong commercial impact, and cohesive marketing direction. Core Objectives Full ownership of all marketing and communication channels Strategic direction across digital, offline, CRM, and customer engagement Lead marketing technology, CRM, lead management, and analytics systems Enforce consistency, brand quality, and effective customer touchpoints Key Responsibilities Strategic Leadership Develop and deploy integrated marketing strategies across digital, print, PR, and events Align all marketing initiatives with revenue growth and retention goals Oversee campaign calendars and coordinated cross-brand strategy Build, mentor, and lead a high-performing marketing team Oversight, Performance & Governance Manage outsourced providers (web, SEO, analytics, design, paid media) Ensure websites, social channels, and communication platforms follow best-practice UX/UI Approve creative direction and ensure brand consistency Manage marketing budgets and ensure strong ROI Oversee analytics (Google Analytics, Looker Studio, CRM dashboards) Deliver monthly strategic performance reports Continuously improve customer experience across all touchpoints Oversee implementation of enterprise-grade digital and CRM solutions Identify and adopt new technologies that support growth Approve and direct ATL/BTL/TTL marketing, print media, outdoor, and events Ensure integration of digital and offline marketing efforts Manage proposals, submissions, and dealer-related applications where needed Skills & Qualifications Bachelors degree in Marketing, Business, or related field (postgraduate advantageous) 810 years experience in marketing management (automotive/retail/franchise preferred) Proven leadership of end-to-end marketing strategies with measurable results Strong digital marketing knowledge (SEO, PPC, social, analytics) Experience managing creative and technical agencies Excellent leadership, communication, and stakeholder management skills Commercially savvy, data-driven, and strong in project management Solid understanding of CRM systems and digital transformation initiatives KPIs & Success Metrics Revenue Growth: Direct impact on lead quality and sales volume Brand Leadership: Improved brand visibility and audience engagement Operational Efficiency: Reduced spend waste, streamlined processes Customer Experience: Higher engagement, satisfaction, and retention Digital Performance: Improved ROI, lower CPA, higher conversion rates Apply for this role today, contact Sune Pienaar at Hire Resolve or on LinkedIn You can also visit the Hire Resolve website: hireresolve.us or email us your CV: itcareers@hireresolve.za.com We will contact you telephonically in 3 days should you be suitable for this vacancy.