Commercial Product Manager (Irvine)

Our client is an innovative, fast-growing organization known for data-driven decision making and strong customer partnerships. They are seeking a

Commercial Product Manager

to drive product strategy, go-to-market execution, and lifecycle performance across key channels. Responsibilities:

Portfolio & Channel Ownership

Manage the full U.S.-centric product portfolio (~$30–40M in annual revenue) Own channel growth KPIs across distributors and key retail/e-commerce partners Act as the commercial owner of the portfolio, ensuring products are positioned, prioritized, and investments are focused where growth potential is highest Go-To-Market & Launch Leadership

Lead end-to-end go-to-market planning and execution for major product launches and feature releases Partner with sales, marketing, and distributors to ensure launch readiness, training, and execution Define and track launch success metrics; adapt quickly based on in-market performance Commercial Product Strategy

Analyze POS, channel, and market data to identify performance gaps, emerging trends, and growth opportunities Translate insights into actionable commercial plans (pricing, packaging, positioning, promotions) Develop and maintain product roadmaps from a channel and lifecycle perspective Manage SKU transitions, introductions, and phase-outs in close partnership with marketing and channel teams Distributor & Cross-Functional Leadership

Serve as the primary commercial interface between distributors and internal teams: Conduct distributor product training and portfolio reviews Influence distributor priorities, hold partners accountable, and drive execution professionally and decisively Forecasting & Performance Management

Own demand forecasting and validate distributor forecasts Track performance against KPIs and recommend corrective actions Focus on growth delivery, not supply chain execution (owned by a separate team) What You Bring:

6–12+ years of experience in product management, commercial strategy, category management, or channel-led sales roles Strong analytical skills with comfort using POS and market data Proven experience leading cross-functional initiatives and product lifecycles Familiarity with U.S. distribution and channel dynamics Background in

appliances, durable goods, or hard goods

strongly preferred Spanish language skills are a plus Bachelor’s degree in Business, Marketing, Engineering, or related field Compensation & Benefits:

Salary: $130,000-$160,000 +Commissions depending on experience Comprehensive benefits package (medical/dental/vision/life/LTD; company covers 75%) 401(k) Professional development and growth opportunities

Candidates must be legally authorized to work in the United States. Only candidates selected for further consideration will be contacted.