Chief Marketing Officer

Global Chief Marketing Officer – Founder-Led International DTC Brand Location Ideally UK, or France / Spain / Poland (Remote flexibility with occasional travel) Salary Up to c£160k + Equity Potential About the Opportunity We are partnering with a fast-growing, founder‑led international DTC brand, with future funding secured, to appoint their first Global CMO – a pivotal hire who will shape the brand’s next stage of growth and report directly into the Founder. This is a hands‑on, high‑impact role for a marketing leader who will live and breathe the brand, driving growth across multiple regions and channels, spotting emerging consumer trends, and bringing new products to market with speed. Key Responsibilities Define and execute the global marketing strategy, with a focus on DTC growth across Europe, North America, Australia, and New Zealand. Lead email marketing, paid acquisition, and guerrilla campaigns, ensuring measurable ROI while scaling brand awareness. Identify and implement new product launches, ensuring they align with brand positioning and market trends. Act as a brand guardian, maintaining consistency across all customer touchpoints and geographies. Build, lead, and mentor a high‑performing marketing team, establishing frameworks, KPIs, and processes for scalable growth. Collaborate closely with the CEO and Founder to identify opportunities for innovation and business expansion. Use data and insights to drive decision‑making, optimise campaigns, and improve customer acquisition and retention. Serve as a strategic thought partner, helping shape overall business priorities beyond marketing. What You’ll Bring Recent proven success scaling multi‑million‑pound DTC businesses to tens or hundreds of millions in revenue. Strong expertise in email marketing, paid acquisition, content, and guerrilla marketing campaigns. Broad marketing skill set with commercial and analytical acumen, able to balance creative strategy with measurable outcomes. Experience in fast‑growth, founder‑led environments, ideally across multiple international markets. Ability to operate with autonomy and entrepreneurial mindset, treating the brand as your own business. Comfortable with high pace, agility, and strategic decision‑making, thriving in dynamic, evolving environments. Why This Role is Unique Be the first CMO in a globally ambitious, founder‑led DTC business. High autonomy with equity potential and direct impact on brand direction. Flexible working options: based in the UK, France, Spain, or Poland. Work alongside the CEO (also being appointed) and Founder to shape the global business strategy. Opportunity to drive innovation, speed‑to‑market, and international growth in multiple regions simultaneously. #J-18808-Ljbffr