Head of Marketing (HF1309243)

Flourish - Manchester, England, United Kingdom Head of Marketing (HF1309243) Employment type: Full‑time | Seniority level: Director | Job function: Marketing and Management | Industries: Software Development This role offers a competitive base pay range. Direct message the job poster from Flourish to learn more. About the Company We are a fast‑growing B2B SaaS company providing an end‑to‑end cloud retail platform for specialist retail sectors including cycle, equestrian, and outdoor. With a strong UK customer base and an expanding presence in the US and other international markets, the business is entering its next phase of growth following recent investment. We are strengthening our marketing capability to build a scalable, commercially accountable go‑to‑market engine. Role Purpose The Head of Marketing will take full ownership of the marketing function and build a predictable, scalable demand engine across the US, UK and other international markets. This is a hands‑on leadership role, well suited to an ambitious Senior Marketer or current Head of Marketing. The successful candidate will work closely with Sales, Product and Customer Success, reporting to the Director. Responsibilities include setting strategy, executing campaigns, strengthening operations, improving analytics, and developing a small team. Key Responsibilities Demand Generation and Pipeline Growth Build and manage a full‑funnel demand generation engine to support revenue targets. Lead acquisition activity across paid, organic, partner and industry channels. Run performance marketing programs, including testing, optimisation and attribution. Establish clear pipeline metrics, reporting, forecasting and CAC guardrails. Positioning, Messaging and Go‑to‑Market Refine ICPs for UK, US and Australian segments. Cleanse CRM data to identify ICPs in the database. Develop clear, differentiated SaaS positioning and value propositions. Align messaging across Sales, Product and Customer Success, focusing on ICP pain points and the value prop. Create and maintain campaigns and GTM programs grounded in customer insight. Marketing Operations and Analytics Improve CRM, automation and lifecycle management. Implement lead scoring, segmentation, nurture flows and lifecycle programs. Build dashboards and reporting to provide transparency on performance. Introduce effective processes, governance and marketing rhythms. Leadership and Team Development Lead, coach and develop the existing marketing team (currently two people). Provide clarity in roles, routines, expectations and workflows. Foster a culture of curiosity, learning, critical thinking and accountability. Identify future hiring needs and contribute to team shaping. Cross‑Functional Collaboration Partner with Sales to align MQL, SQL and opportunity definitions and improve processes. Support Product with market insight, release communications and launch frameworks. Support Customer Success with lifecycle communications and expansion initiatives. Work with the US team to adapt and execute international go‑to‑market strategies. Qualifications Successful experience in B2B SaaS marketing, with a clear understanding of what drove that success. Demonstrable experience contributing to or owning pipeline creation. Hands‑on experience in performance marketing and acquisition channels. Strong working knowledge of CRM, marketing automation and analytics (Microsoft Dynamics 365 CRM). Experience working closely with Sales teams and supporting revenue‑generating motions. Experience managing or mentoring at least one direct report. Evidence of executing campaigns as well as setting strategy. Experience delivering digital marketing campaigns and engaging with social media to build brand presence. Experience supporting UK and US go‑to‑market approaches. Experience in retail tech, e‑commerce platforms or similar sectors. Knowledge of subscription economics (CAC, LTV, NRR, pipeline velocity). Familiarity with StoryBrand or similar communication frameworks. Familiarity with Gap Selling or similar consultative approach. Curiosity: proactively seeks insight and understands customer motivations. Critical Thinking: makes evidence‑based decisions and challenges assumptions. Empathy: understands stakeholders and customers, and leads with emotional intelligence. Problem Solving: brings clarity and structure to complex challenges. Leadership: provides direction, development and trust‑based management to the team. Creativity: generates fresh approaches to campaigns, messaging and GTM activities. Deliberate Learning: continuously develops marketing knowledge and capability. Business Acumen: understands commercial drivers including CAC, LTV, churn and pipeline. Coachability: adapts well to feedback and iterates for improvement. Success Measures (12–18 Months) Predictable and scalable pipeline contribution across UK and US markets. Clear, compelling and consistent SaaS positioning and messaging. Improved funnel efficiency and CAC performance. A confident, structured and well‑managed marketing team. Strong cross‑functional alignment with Sales, Product and Customer Success. Mature reporting and attribution models embedded into the business. A replicable playbook for ongoing marketing growth. Referrals increase your chances of interviewing at Flourish by 2x. Get notified about new Head of Marketing jobs in Manchester, England, United Kingdom . #J-18808-Ljbffr