Head of Brand - Jaded Man

Reports to: CEO & Co-FounderOverviewAs Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.ResponsibilitiesBrand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identityCreative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audienceConsumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.Team Leadership: Build, lead, and inspire a high-performing brand and creative teamQualificationsA strategic thinker with a strong creative eye and cultural radar.Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.Obsessed with storytelling, aesthetics, and the power of community.Comfortable working in a fast-paced, startup environment.5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.Proven success leading brand campaigns that have driven engagement and brand equity.Strong understanding of digital marketing, content creation, and influencer / community ecosystems.Leadership experience managing creatives and/or cross-functional teams.Benefits50% Employee Discount24 days holiday per year (plus bank holidays)A paid day off on your birthdayA paid moving day per yearHybrid Working Arrangements - 1 day per week WFHPension SchemeBonus SchemeEmployee Assistance Programme for you and your family£500 employee referral bonus schemeLocal Business Discounts (cafés, fitness, beauty etc)North-West London office location directly located next to good transport linksCasual office dress code (your style of dress is up to you, wear what you feel best in)Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)Regular Office Social Events (e.g. payday socials) #J-18808-Ljbffr