Global Head of Brand Marketing [Fitness Apparel]

Global Head of Brand Marketing [Fitness Apparel] [This position requires relocation to Dubai] Role Overview We are seeking a Head of Brand Marketing to define and lead the brand vision for a fast-growing, global performance and lifestyle apparel brand. This role owns how the brand is positioned, experienced, and culturally relevant across international markets. You will shape brand strategy, campaigns, social presence, community, and partnerships—ensuring the brand builds a deep emotional connection while scaling consistently across regions. Key Responsibilities Brand Strategy & Expansion Own and evolve global brand positioning with room for local cultural relevance. Build long-term brand equity and ensure a premium, aspirational perception. Define brand voice, identity, and creative standards across markets. Campaigns & Creative Direction Lead integrated brand campaigns that drive awareness, affinity, and loyalty. Set the creative bar and storytelling direction across all brand initiatives. Translate cultural insight and business goals into high-impact creative briefs. Social & Content Build content systems that drive engagement, relevance, and organic growth. Use data and insight to refine storytelling and formats continuously. Community, Events & Partnerships Build a strong brand community that feels like a movement. Lead events, experiences, and cultural activations. Own influencer and partnership strategy across key markets. Brand Investment & Measurement Own brand marketing budgets and optimize long-term impact. Track brand health, campaign effectiveness, and cultural relevance. About You 10-15 years of experience in brand marketing or brand leadership roles. Background in fashion, fitness performance, lifestyle, or culture-led consumer brands. Proven experience scaling brands across multiple international markets. Deep cultural and social media fluency (Instagram, TikTok, YouTube). Strong creative judgment, taste, and ownership mentality. Community-first mindset with a focus on loyalty and emotional connection. Seniority level Executive Employment type Full-time Job function Marketing Industries Retail Apparel and Fashion Fashion Accessories Manufacturing Referrals increase your chances of interviewing at Talent Seed. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr