Head of Sales

Job Title: Head of Sales – F1 & High-End Sports Hospitality Location: [East Midlands or London area] Employment Type: Full-Time Reporting To: Director(s) About the Role We are seeking a driven, commercially astute Head of sales with proven Formula 1 (F1) sales experience to lead the sale of premium sports and F1 hospitality packages to corporate and high-net-worth clients. This is a high-impact role suited to a confident closer who understands the luxury hospitality market, thrives in a target-driven environment, and has an established network within F1 or elite sports events. Key Responsibilities Drive revenue growth through the sale of high-end F1 and luxury sports hospitality packages, primarily focusing on Monaco and Abu Dhabi. Develop and manage a portfolio of corporate clients, industry partners, and high-net-worth individuals. Proactively generate new business through outbound sales, networking, referrals, and industry events. Build tailored hospitality proposals aligned with client objectives and brand. Negotiate contracts and close high-value deals while maintaining premium brand standards. Manage the full sales cycle from prospecting to post-event follow-up. Represent the company at race weekends, sporting events, and networking functions. Maintain accurate CRM records, sales forecasts, and pipeline reporting. Collaborate with marketing and operations teams to deliver exceptional client experiences. Stay informed on F1 calendar updates, paddock club offerings, sponsorship opportunities, and industry trends. Required Experience & Qualifications Minimum 2 years of industry experience in sports hospitality, F1 hospitality, or luxury event sales. Proven track record of achieving and exceeding sales targets in high-value sales. Demonstrable experience selling F1 hospitality packages (e.g., Paddock Club, VIP). Strong existing network within corporate entertainment, motorsport, or premium sports markets. Exceptional negotiation, presentation, and relationship-building skills. Commercially minded with strong business development capabilities. Experience managing high-net-worth individuals and corporate decision-makers. Proficiency in CRM systems and sales reporting tools. Willingness to travel internationally during event seasons. Established relationships with F1 teams, circuits, or official hospitality providers. Experience working with global sporting events beyond F1 (e.g., football, tennis, golf majors). Degree in Business, Marketing, Sports Management, or related field. Benefits Competitive base salary + uncapped commission structure Performance bonuses Travel opportunities to international sporting events Access to exclusive hospitality experiencesCareer progression within a premium global brand Ideal Candidate Profile High-performance mindset Luxury brand awareness Strategic sales approach Client-centric relationship management Strong closing ability Resilience and drive You are a confident, relationship-led sales professional who understands the exclusivity and prestige of F1 hospitality. You combine commercial sharpness with a polished, consultative approach and thrive in environments where performance, luxury, and client experience matter. #J-18808-Ljbffr