Director of Product Marketing - Remote

At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good - protecting food, protecting people, and protecting the planet. We empower you to reach your potential with opportunities to make an impact to be proud of - for food, people and the planet. We're seeking a hands-on Head of Product Marketing to join our Marketing team. With your solid B2B Digital Marketing acumen, you will be the driving force behind designing how a Marketing-influenced sales pipeline can transform our future state to nurture growth at Tetra Pak. Additionally, one of your first tasks will be building a team of marketing managers that will report directly to you. In this role, you will report to the Product Marketing Director and your internal title will be Product Marketing Manager. The location is in the EMEA region, where Tetra Pak has an office. As a Head of Product Marketing, you will be prioritizing B2B digital marketing to effectively develop strategies to generate sales leads. B2B Digital Marketing for lead generation : Develop and execute on digital marketing strategies for lead generation and pipeline velocity acceleration. Strategy for Account Based Marketing : Plan and implement, in collaboration with markets, ABM strategies for specific high-value accounts or cohorts. Track and analyse the performance of the initiatives, providing regular reports and insights to stakeholders. Product Marketing for transactional sales : Create the Marketing GTM to approach transactional selling with speed and efficiency, supporting the sales teams to close deals quicky, with minimal touchpoints, and focused on high volumes. Minimum a Bachelor's degree in Marketing, Business Administration, or a related field. Over 7 years of B2B Digital Marketing experience in lead generation programmes. Proven ability to develop and implement frameworks for Account Based Marketing. Proficiency in Marketing Automation tools, preferably Salesforce Marketing Cloud/Account Engagement. Having a Salesforce certification is an advantage. Fluency in written and spoken English (mandatory). A variety of exciting challenges with ample opportunities for development and training in a truly global landscape An equal opportunity employment experience that values diversity and inclusion Market competitive compensation and benefits with flexible working arrangements for food, people, and the planet, apply through our careers page at . Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. xkybehq We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.