Head of Marketing

1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.CEO V&C Associates | CEO and Founder O50C.comV&C Associates are executive search organisation working with Global Brands and we are working with a known beauty brand who have a rapidly growing presence across the UK, US, and AUS, they are seeking a dynamic Head of Marketing to lead the global marketing strategy, drive brand awareness, and spearhead multi-channel growth. The position will be responsible for developing and executing a comprehensive, data-driven marketing strategy across all key functions.This role demands a strong commercial mindset, creative storytelling expertise, and deep knowledge of digital marketing, e-commerce, and influencer.Key Responsibilities Strategic Leadership & Brand Growth engagement.Develop and implement a global marketing strategy that aligns with the business goals, revenue targets, and brand positioningOversee all aspects of marketing across on a global scale, ensuring cohesion in brand messaging and market expansion strategies.Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making.Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans.Ensure a unified brand experience across all touchpoints.Digital & Performance MarketingWork with Digital to drive e-commerce revenue growth through paid social, PPC, SEO, CRM, and UX/CRO strategies.Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention.Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.PR, Events & PartnershipsDrive high-impact PR and media strategies, securing global press coverage and increasing brand visibility.Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement.Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility.Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.Creative & Brand DirectionDefine and refine the brands identity, tone of voice, and visual storytelling, ensuring alignment across all channels.Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms.Ensure brand messaging resonates with our target audiences, adapting creative strategies for each market.Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.Data-Driven Decision MakingUtilise data analytics, insights, and consumer behaviour research to optimize marketing strategies.Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly.Leverage Google Analytics, Shopify Plus, and advanced data tools to track and enhance performance.Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.Leadership & Team DevelopmentLead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.Oversee the growth and structuring of the marketing teams to support business objectives.Provide mentorship and career development opportunities to team members, ensuring long-term success.Lead a culture of excellence, collaboration, and results-driven execution.Skills and Requirements:Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand, not necessarily from a beauty back ground Fashion experience and exposure would be preferable.Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.Highly commercial mindset with a strong ability to interpret data to drive decisions.Exceptional leadership skills with a track record of developing high-performing teams.Excellent communication, presentation, and stakeholder management skills.Innovative and creative thinker, able to push boundaries while maintaining brand integrity.Strong understanding of global market dynamics, with experience scaling brands internationally.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and ManagementIndustriesRetail Apparel and Fashion, Computer Games, and Movies, Videos, and SoundReferrals increase your chances of interviewing at V&C by 2xGet notified about new Head of Marketing jobs in London Area, United Kingdom.Uxbridge, England, United Kingdom 1 week agoHead of Marketing - 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