Direct Response Video Editor Marketing · Main Office

Role: Creating high-converting, direct response video ads to help Elavatehit our Meta new customer acquisition targets.You'll be the creative engine behind our video advertising, taking scripts and creative briefs from our strategists and turning them into scroll-stopping, conversion-focused video content.Location: Remote or In-Office (London)Core Job ResponsibilitiesEdit high-converting direct response video ads primarily for Meta (Facebook/Instagram) advertising campaignsTransform raw UGC footage and B-roll into compelling 2-5 minutevideo ads that drive conversionsCreate multiple variations of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footageExecute rapid iteration cycles - producing 10+ video variations per week, of winning concepts,to feed our testing pipelineFollow proven direct response editing frameworks that have generated millions in revenue for D2C brandsCollaborate with creative strategists to bring written scripts and creative briefs to life through visual storytellingMaintain brand consistency while optimizing for performance metrics (CTR, CPM, CPA)Work with AI voiceovers, stock footage, and brand assets to create complete ad experiencesKey Video Types You'll Be Editing1. VSL (Video Sales Letter) ContentLong-form video sales letters (3 to 10minutes)Multi-part storytelling with strong conversion focus2. UGC-Style Creator AdsTalking head testimonials with product B-roll integrationBefore/after transformation storiesEducational content with visual demonstrationsReaction videos to authority figures/studies3. AI-Generated ContentCreating visual assets using Midjourney promptsGenerating video content with Veo and similar AI toolsCombining AI-generated elements with live footageOptimizing AI prompts for brand-consistent visuals4. Authority Figure/Expert ContentDoctor/dermatologist testimonials and reactionsEducational content with medical backingAnti-establishment/"big pharma" messagingTechnical RequirementsSoftware Proficiency (Preferred)Video Editing Software (CapCut, Final Cut Pro, Adobe Premiere Pro)AI Tools (ElevenLabs, Runway, etc. for voiceovers and assets)Midjourney (For AI-generated graphics and visual assets)Veo/Runway (For AI video generation and motion graphics)Direct Response Video Editing ExpertiseHook Creation & TestingEdit multiple hook variations (3-5 per video) for A/B testingUnderstand the psychology of scroll-stopping openingsCreate pattern interrupts and curiosity gapsPacing & RetentionFast-paced editing to maintain attention throughoutStrategic use of jump cuts, zoom-ins, and visual varietyUnderstanding of attention spans and drop-off pointsCTA IntegrationSeamless integration of call-to-action messagingCreating urgency through visual and audio cuesProduct showcase timing for maximum impactPerformance OptimizationEdit for different audience segments (menopause, anti-aging, joints)Understand which visual elements drive conversionsOptimize for different funnel stages (TOF, MOF, BOF)Analyze Facebook Ads Manager data to identify performance patternsSuggest creative improvements based on CTR, CPM, CPA, and engagement metricsData-driven iteration - using ad performance data to guide editing decisionsSuccess MetricsAchieve set video performance targetsMaintain high output volume - 10+ hookvariations per week of winning conceptsImprove creative performance through systematic testing and optimizationReduce production time while maintaining quality standardsQualificationsRequired Experience2+ years editing direct response video ads for high-spending D2C e-commerce brandsProven track record working with health/supplement/wellness brands preferredMeta advertising experience - understanding what performs on Facebook/InstagramFacebook Ads Manager proficiency - comfortable reviewing campaign data and suggesting creative optimizationsHigh-volume editing experienceVSL editing experience - creating longer-form video content (3-10 minutes)Portfolio demonstrating direct response video editing skills with performance metricsSkills & AttributesAttention to detail while working at speedCreative problem-solving to maximize limited footageData-driven mindset - willing to test and iterate based on performanceStrong communication for remote collaborationAdaptability to changing priorities and urgent requestsAnalytical thinking - able to interpret ad performance data and translate insights into creative improvementsAI prompt engineering skills for generating brand-consistent visual assetsWhy This Role is Perfect for Ambitious Video EditorsPortfolio BuildingCreate content seen by millions of UK womenBuild a portfolio of proven, high-converting video adsDevelop expertise in the lucrative health/wellness nicheImpact & OwnershipYour edits directly drive revenue and company growthCreative freedom within proven frameworksRecognition and rewards for performance improvementsApplication RequirementsPortfolio Guidelines -Please Submit:Portfolio/Reel showcasing direct response video ads you've edited (include both short-form and VSL examples)Cover Letter explaining your experience with high-spending D2C health/wellness brandsAI Content Examples showing Midjourney/Veo work (if applicable)Next StepsWe're looking to hire immediately for this role. Elavate is growing rapidly, and we need someone who can hit the ground running.For ambitious video editors who:Want to work on campaigns with massive reach and impactThrive in fast-paced, data-driven environmentsAre excited about building something extraordinary from the ground upWant their work to directly contribute to helping thousands of women feel confident and healthyThis is your opportunity to join the UK's fastest-growing collagen brand.If you're ready to take your video editing career to the next level and make a real impact, we want to hear from you. #J-18808-Ljbffr