Marketing Co-Founder / Founding CMO (Equity)

Pedal Pulse is building a modern cycling brand with two engines:1. a subscription cycling app (iOS live, Android imminent)This is a “digital + real world” play: content, community, commerce, and a physical hub that cyclists actually want to visit.The roleI’m looking for a Marketing Co-Founder / Founding CMO to take full ownership of growth and brand — across the app and the physical location.This is not a “manage an agency” role. It’s hands‑on, high‑ownership, build‑from‑zero.What you’ll ownPaid + performance: Meta/Google/YouTube tests, landing pages, funnels, CAC/LTV thinkingPartnerships: cycling brands, clubs, events, ambassadors, and local tourism/community tiesLaunch marketing: help make the Morton‑in‑Marsh opening a proper momentBuild the function: playbooks, tooling, and eventually hiring a team from an option poolYou need to be local enough to show up in Morton‑in‑Marsh and get stuck in when needed — especially around launch, events, collaborations, and in‑store moments.Who you areA strong marketerYou can blend creative instincts with numbers and execution.You likely have:Evidence you’ve grown a consumer product (app/subscription/community/DTC)Confidence setting strategy and running experiments weeklyStrong copy + creative judgement (you can tell what will land with cyclists)A bias to action: ship, learn, iterateYou’re a genuine cycling fan. You follow the sport, understand the culture, and can speak the language without trying.You don’t need to be elite — but you do need to be credible:you ride regularly and/or have raced at any levelyou follow racing and the cycling calendar (and the vibe)you understand cycling communities: clubs, group rides, Strava, indoor trainingyou have opinions on what makes cycling content worth reading/watchingCompensationEquity-first (~6‑12%), structured with standard vestingSalary later once revenues support it (or after fundraising)Option pool will be created for the broader team, with room to grow equity over timeOptional: personal cash investment (separate from earned equity) and/or introductions to angels is helpful — not requiredProduct links (for context)Android: launching soonHow to applyMessage me with:1. 2–3 sentences on your most relevant growth win2. Links to anything you’ve built (brands, campaigns, products, socials)3. Confirmation you can be locally hands‑on in Morton‑in‑Marsh4. Quick authenticity check: your favourite race to watch + your last ride (one line each) #J-18808-Ljbffr