Head of Sales - FMCG

Head of Sales – UK Launch | Household Paper Brand\n

London (Hybrid) | FMCG | ?? Household & Personal Care | Competitive Salary + Bonus + Benefits

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We’re working with a fast-growing international FMCG business that’s launching a premium household paper brand into the UK market, and they’re looking for a dynamic Head of Sales to lead the charge.

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This is a rare opportunity to spearhead the UK launch of a well-established global brand, backed by a major consumer goods group. If you’re a commercial leader with a passion for building brands and winning business, this one’s for you.

\nWhy This Role Stands Out\n

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• Lead the UK launch of a premium household paper brand
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• Build and scale a new sales function from the ground up
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• Join a high-growth business with global backing and entrepreneurial spirit
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• Shape strategy, secure major listings, and drive national expansion
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\nThe Brand\n

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• Market leader in its home country with over 50 years of heritage
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• Sold in 60+ countries across Europe, the Middle East, Africa, and Asia
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• Known for high-quality toilet paper, paper towels, facial tissues, and more
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\nYour Mission\n

As Head of Sales, you will:

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• Develop and execute the UK sales and route-to-market strategy
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• Win listings with major retailers (e.g., Tesco, Asda, Sainsbury’s) and wholesalers
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• Build and lead a high-performing sales team
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• Negotiate joint business plans and trading terms
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• Collaborate cross-functionally to ensure brand alignment and availability
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• Deliver ambitious revenue, distribution, and profit targets
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• Represent the brand at trade shows and industry events
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\nWhat You Bring\n

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• 8+ years of FMCG sales experience (household, hygiene, or grocery preferred)
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• Proven success launching or scaling brands in the UK retail/wholesale space\n
• Deep knowledge of UK retail and route-to-market dynamics
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• Strong leadership, negotiation, and relationship-building skills
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• Entrepreneurial mindset with a hands‑on approach
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\nWhat’s on Offer\n

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• A high‑impact leadership role reporting to the UK Commercial Director
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• The chance to shape a new category within a growing international business
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• Competitive base salary, bonus, car allowance, pension, and benefits
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• Hybrid working: home‑based with 4 days/month in a London office
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If you’re ready to lead one of the most exciting FMCG launches in the UK, we’d love to hear from you.

\nContacts\n

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• UK & Europe: +44 208 142 3925
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• Middle East + Asia: +44 208 142 3926
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