Head of Marketing

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family-owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.We're looking for an experienced, forward-thinking Head of Marketing to lead our demand generation, brand development and GTM strategies, working closely with sales operations and channel lead to support scalable, data-driven growth.Role purposeThis is a pivotal leadership role to develop the marketing strategy and drive brand presence and lead generation. You'll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.Marketing LeadershipLead, develop and inspire the marketing team across content, digital, events, brand, and product marketingOwn and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territoriesChampion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messagingOversee the content calendar and campaign roadmap to align with product launches and market opportunitiesDevelop and deliver strategic PR and thought leadership, enhancing Bromcom's profile as a trusted partner in educationData & PerformanceReport on key performance metrics across marketing, driving insights into what's working and what needs changeOwn lead scoring, segmentation and lifecycle management strategiesEnsure marketing activities deliver measurable ROI and contribute to business targetsStrategic CollaborationAct as a key contributor to commercial strategy and cross-functional planning alongside senior leadershipCollaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loopsRepresent marketing in internal and external meetings, partner events and executive briefingsCoordinate internal alignment on PR and messaging, ensuring consistency across departments by gathering input, consolidating feedback, and communicating final narratives to all relevant stakeholders.Reports to Chief Growth Officer with 4 direct reports. #J-18808-Ljbffr