Head of Product Marketing

Job Summary We’re seeking a hands‑on Head of Product Marketing to join our Marketing team. With your solid B2B Digital Marketing acumen, you will drive the design of a marketing‑influenced sales pipeline that nurtures growth at Tetra Pak. One of your first tasks will be building a team of marketing managers that will report directly to you. You will report to the Product Marketing Director and your internal title will be Product Marketing Manager. The role is based in the EMEA region and requires support across different time zones as well as team management in multiple locations. What you will do As a Head of Product Marketing, you will prioritize B2B digital marketing to develop strategies that generate sales leads. This role requires both strategic thinking and hands‑on execution. B2B Digital Marketing for lead generation: Develop and execute digital marketing strategies for lead generation and pipeline velocity acceleration. Strategy for Account Based Marketing: Plan and implement, in collaboration with markets, ABM strategies for specific high‑value accounts or cohorts, track and analyze performance, and provide regular reports and insights to stakeholders. Product Marketing for transactional sales: Create the Marketing GTM to approach transactional selling with speed and efficiency, supporting the sales teams to close deals quickly with minimal touchpoints and high volumes. Build and lead a high‑performing marketing manager team. Qualifications Minimum a Bachelor's degree in Marketing, Business Administration, or a related field. Over 7 years of B2B Digital Marketing experience in lead generation programmes. Proven ability to develop and implement frameworks for Account Based Marketing. Proficiency in Marketing Automation tools, preferably Salesforce Marketing Cloud/Account Engagement. Having a Salesforce certification is an advantage. Experienced leader able to build a high‑performing team. Excellent communication skills, focused on clarity and assertiveness, with the ability to effectively convey ideas. Experience creating in Adobe, Canva, CapCut and/or InShot is considered an advantage. Fluency in written and spoken English (mandatory). We Offer You A variety of exciting challenges with ample opportunities for development and training in a truly global landscape A culture that pioneers a spirit of innovation where our industry experts drive visible results An equal opportunity employment experience that values diversity and inclusion Market‑competitive compensation and benefits with flexible working arrangements Apply Now If you are inspired to be part of our promise to protect what’s good—for food, people, and the planet—please apply via our careers page: https://jobs.tetrapak.com/. For questions about your application, please contact Hanna Edström on +46 46 36 58 80. Diversity, equity, and inclusion Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries: Food and Beverage Services, Machinery Manufacturing, Packaging and Containers Manufacturing #J-18808-Ljbffr