Social Media Manager

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving. Who we’re looking for We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us to facilitate and execute Betway’s social media strategy across the Mexico and LATAM region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports (NFL, NBA, Soccer, MLB, Tennis) and casino offerings. This role will be pivotal in shaping Betway’s voice and presence across platforms, ensuring alignment with brand values and regulatory standards. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. Why we need you We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As a Social Media Manager, you’ll be at the heart of our digital presence - bringing the biggest sporting and cultural moments to life across our platforms. You’ll shape how fans experience Betway online, ensuring our voice is bold, engaging, and always ahead of the game. We require a dynamic, innovative and driven candidate, who is a sports guru capable of cementing us as a thought leader in the industry. The perfect candidate will also understand the casino product and be able to turn insights into actions and identify key opportunities to amplify Betway’s presence. Betway has a roster of global ambassadors and partnerships that you will be working closely with. What you’ll be doing As part of your role, your responsibilities will include: Strategic leadership across all social media platform Implementing the global social media strategy across sports and casino verticals Assisting the Head of Social in expanding Super Group’s social ecosystem Aligning content and campaigns with broader marketing goals and brand positioning Content & campaign management – utilising productivity tools and smart planning to deliver relevant, timely and engaging content including the monthly grid of content Boosting and paid campaign support to achieve business objectives and KPIs Curating and scheduling high-impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube) Collaborating with design and wider social media teams to produce engaging multimedia assets Leading real-time and reactive coverage of major sporting events and cultural moments. Community Management – Daily ‘fan-first’, human approach to solving problems and nurturing our audience. Working with the Customer Service team to enable an efficient system to resolve issues fast Reporting and tracking KPIs – Collecting and analysing performance data to optimise the strategy for maximum performance. Providing actionable recommendations based on insights and expertise Stakeholder collaboration with global teams Brand Guardian – working closely with the Compliance and Legal teams to ensure that output is always compliant with the relevant responsible gaming standards Developing influencer marketing strategies and content - Liaising with influencers, partnerships and external agencies Maintaining brand values, tone of voice and consistency across all social media channels Always upholding and protecting Betway’s brand integrity Amplifying communication around brand activations, events, sponsorships, and key initiatives across social media channels for audiences in Mexico and LATAM Adapting global brand concepts and tailor them for Spanish‑speaking audiences—primarily Mexico—including copywriting and English–Spanish / Spanish–English translation Implementing strategies to grow our social channels, focusing on follower growth and engagement rate Amplifying, aligning, and coordinating blog content to ensure consistent integration and distribution across social media platforms Curating and leading social activations around key events Ensuring consistency between social media content strategy and paid social strategy for a full-funnel approach Aligning, standardizing, and translating acquisition campaign concepts, promotions, and CRM communications into social‑ready content for our organic audiences Conducting post-campaign performance analysis and evaluation Providing regular performance reports to key stakeholders Staying updated on industry trends, innovations and technological advancements. This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives. Essential skills you’ll bring to the table The necessary skills that we require for this role include: Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals & KPIs Exceptional attention to detail, ensuring high standards of quality in all outputs Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations Fluency in English and Spanish (both verbal and written) Proven success managing social media for a B2C brand, ideally in sports, entertainment, gaming or betting Deep understanding of Mexican sports culture and fan behaviour Data-driven mindset with proficiency in analytics platforms and reporting Strong copywriting and storytelling skills with the ability to convey complex ideas clearly and effectively, alongside a flair for engaging digital audiences Proficiency in social media management tools and platforms Proven record of participating in successful social media content/campaigns for a brand Experience in conceptualising content ideas and briefing creatives to a design team Understanding of influencer marketing and management Desirable skills you’ve got up your sleeve It would be great if you also have some the following skills: In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations Familiarity with Mexican advertising and gaming regulations Creative flair with a sharp eye for trends and audience insights Passion for sports and casino gaming Experience executing paid campaigns Degree in marketing or related online qualification Meta, Snapchat and other social media platforms Understanding of online marketing technical aspects (e.g., tracking, analytics tools) Strategic thinking with hands‑on execution ability and good organisational skills Our values are non-negotiables Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are: Ownership and accountability Initiating action Resilience Team orientation Integrity What you’ll get back We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes: We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential. Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 20 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. #J-18808-Ljbffr