Senior Director Marketing, Instruments (Remote UK)

England, United KingdomWHO WE ARE: Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.HOW WE WORK: At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us. Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers. When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?About the RoleWe’re looking for a senior marketing leader to own the Spitfire Audio brand and go-to-market (GTM) strategy and be the key strategic marketing partner owning trade-offs across the broader Splice and Spitfire Instruments portfolio. This role owns all marketing output for Spitfire Audio, from brand strategy and storytelling to campaigns, lifecycle, partnerships, and merchandising. It will also lead strategic positioning, launches, and growth for Spitfire Audio’s core instruments business—strengthening leadership with composers, expanding into adjacent creator segments, and driving sustained revenue through world-class brand building and performance marketing.Reporting to the GM, this role will directly manage the Spitfire Audio GTM team and direct marketing efforts across the broader Splice and Spitfire Instruments portfolio – helping guide GTM trade-offs, coordinated campaigns, and clear brand storytelling.What You’ll DoOwn Brand & GTM StrategyDefine Spitfire Audio’s brand vision, positioning, and customer narrativeSet GTM priorities and translate launches and strategic bets into clear plans with measurable outcomesEnsure consistent differentiation across all touch points (sound quality, musicality, expressiveness, ease of use)Work closely with the GM, Instruments, and SVP, Marketing to shape Spitfire Audio’s place in the Splice brand architectureLead Campaigns & GrowthDrive GTM execution across launches, evergreen growth, and seasonal momentsLead integrated campaigns across content, social, CRM/lifecycle, partnerships, PR, and site merchandisingBuild repeatable GTM operating rhythms (planning, launch playbooks, performance reviews)Drive Conversion & LifecycleOptimise acquisition, activation, conversion, and retention journeys across the funnelOwn lifecycle strategy including onboarding, cross-sell/upsell, winback, and segmentationPartner closely with ecommerce and web teams to improve conversion and merchandisingPartner with Product & DataTranslate product and AI innovation into compelling, creator-centric value propositionsShape pricing, packaging, and positioning across perpetual and subscription business modelsLead & Scale the TeamManage and develop the Spitfire Audio GTM org, including creative, product marketing, partnerships, merchandising, and CRMSet clear priorities, coach leaders, and maintain a high bar for creative and executional excellenceBuild a highly data-driven marketing cultureAct as a senior strategic marketing leader across Spitfire Audio and Splice InstrumentsHelp resolve overlaps, define portfolio positioning, and guide GTM trade-offsEnsure customers clearly understand Spitfire Audio vs. Splice Instrument offerings and why each existsQualifications12+ years of experience in senior marketing leadership roles (brand, growth, product marketing, or integrated GTM), ideally in creative software, music tech, SaaS, or subscription/perpetual digital products.Demonstrated success leading GTM strategies that drive adoption, engagement, and revenue growth.Proven experience managing and developing high-performing teams with multi-layered reporting structures.Strong brand leadership experience, ideally with premium, creator-led brands.Deep understanding of creator workflows (composers, producers, or both); virtual instruments familiarity strongly preferred.Strong cross-functional leadership with product, engineering, design, and commercial partners.Highly data-driven and metrics-literate, with strong strategic judgment and prioritization skills.Excellent communication and storytelling skills, with confidence presenting to senior stakeholders.Private healthcare, including 24/7 digital GP access, mental health support pathways, and a range of pre-claim servicesLife assurance, income protection, and critical illness coverageGenerous time off: 20 days of annual leave plus UK bank holidays, 5 additional discretionary days, and a company-wide winter breakEmployee benefit and retail discountsCycle to Work and Tech schemes (tax-efficient benefits)Monthly ClassPass creditsRegular company-wide social eventsAnnual learning & development stipendExclusive company merch and swag dropsWe process your personal data as part of our recruitment process. For more information about how we collect, use, and store your data, please review our Candidate Privacy Notice.Splice is an Equal Opportunity Employer Splice provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.We will only keep relevant information for recruiting purposes and may share your data with affiliated entities as described in our privacy notice.We do not guarantee employment for any specific duration.We will collect your data to evaluate your application. You may opt out of future communications at any time. #J-18808-Ljbffr