Head of Marketing

About AMS Group AMS Group is a leading UK Top 60 accountancy firm with a differentiated advisory‑led proposition, headquartered in Manchester. We have been a trusted name in professional services for over 40 years. Our commitment to excellence and customer satisfaction has positioned us as a premier provider in the market. Evolving from a family run accountancy practice in Blackburn (established 1982), to a nationwide advisory business with over 200 employees across 12 offices, our trading divisions comprise Audit, Accounts, Tax & Advisory with multiple service lines within each division. We leverage our relationship‑driven client approach to generate significant cross‑sell opportunities. Complementary to our organic growth is an impressive M&A strategy, with eight acquisitions completed since 2021 and further strategic acquisitions planned in 2025. At AMS we never offer a one size fits all approach. We know, in today’s economic environment, businesses require bespoke support, and we provide end‑to‑end services from start‑up to exit strategies. Our mantra is "Good advisers help your business. Great ones transform it" . This is the foundation upon which we have built our business. We know great people make a great business. Our award‑winning culture drives our success. In 2024, we were named the 7th Best Accountancy Firm to Work for in the UK and featured in the Top 100 Companies to Work For. We’re proud to be recognised as Best Employer in Tax (Tolley’s Taxation Awards 2025) and Employer of the Year (GM Chamber of Commerce Awards 2024), reflecting our commitment to people, culture, and a workplace where talent thrives. Role Overview As our Marketing Manager/Head of Marketing, you’ll take ownership of the operational delivery of AMS’s marketing engine. You’ll build and execute the marketing plan across lead generation, CRM, automation, reporting and wider marketing operations, ensuring our inbound activity directly supports our FY26 commercial goals for both Tax and Accounts. You’ll be responsible for creating the systems, workflows and data foundations that keep our digital activity running smoothly and performing at its best. You’ll work closely with our Digital Marketing Manager, who leads on digital strategy and optimisation. Both roles sit within the Brand & Marketing team and report to the Director of Brand & Marketing. Key Responsibilities Lead generation across inbound/outbound, plus a rolling 12‑week plan CRM, workflows and automation (HubSpot/Monday) High‑quality lead‑gen campaigns with Content & Digital Funnel reporting, dashboards, ROAS and lead‑quality insights End‑to‑end campaign operations from brief to optimisation Team support, documentation and cross‑functional collaboration Line management of a Marketing Executive Support for SEO/PPC, tracking, attribution and landing‑page performance Key Skills and Experience Required Proven lead‑gen experience and strong understanding of funnels & attribution Data‑driven mindset with reporting and dashboard expertise Strong organisational and project‑management skills Collaborative approach across digital, content and commercial teams Line‑management experience (or readiness to step up) Working knowledge of SEO/PPC and performance optimisation Detail‑focused, process‑driven and commercially minded communicator 25 Days Holiday Extra day off for your birthday Company sick pay Enhanced parental pay policy WPA Health cashplan EAP Equal Opportunity Statement AMS Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing Industry Accounting #J-18808-Ljbffr