Brand & Product Marketing Director

Join to apply for the Brand & Product Marketing Director role at Yoto Get AI-powered advice on this job and more exclusive features. We are looking for an exceptional Brand & Product Marketing Director to bridge the gap between "what we build" and "how customers see us." In this role, you will own the global brand identity, the go-to-market (GTM) strategy for our product portfolio, and our communications & advocacy programmes. This is a high impact leadership role, blending strategy, creativity and storytelling across all customer touchpoints. About Yoto Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots. Voted the 14th fastest‑growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest‑growing company in Europe in the prestigious FT1000. Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest‑growing startups across the UK&I by revenue growth. Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50. Named one of TIME Magazine’s Top 100 Inventions of 2020. We’re over 200 employees spread across the world.. and growing! We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it! What you’ll be doing Own and iterate our Global Brand Strategy & identity, including: Ensuring a consistent narrative, look & feel across all customer touchpoints (from TikTok ads to packaging & POS) Develop and execute high‑impact brand awareness campaigns that move the needle on top‑of‑funnel growth Identify and execute strategic partnerships, collaborations, and activations Adapt global strategies for regional nuances (NA, EMEA, APAC) without diluting the core brand essence Deliver beautiful and impactful creative through our in‑house creative studio Own and execute our Product Marketing & GTM strategy: Lead the global GTM strategy for all new product launches (hardware & software), coordinating between Product Development, Supply Chain and Growth teams Translate complex product features into compelling, benefit‑driven messaging that resonates with diverse global personas. Own and execute our Content Marketing strategy: Develop and execute a multi‑channel content roadmap that supports product launches & seasonal campaigns Work with Acquisition & Retention marketing teams to maximise the potential of our content proposition in acquiring new families to Yoto and growing LTV of our existing families Own and execute our Global Communications strategy across all corporate and consumer PR Nurturing and growing the Yoto community to create a sustained engine of stories, user content, creators, superfans, local advocates and insights Develop a consumer research roadmap which enables a rich understanding of customer needs, identifying opportunities for Yoto’s future growth Lead, mentor and develop a high‑performing team, fostering collaboration, accountability and career growth Work closely with our Product, Acquisition & Retention Marketing teams to ensure a unified communications strategy across all channels and touchpoints What you’ll bring You are equal parts creative storyteller and data‑driven strategist. You love a beautiful aesthetic, but you care even more that it works. 8–12+ years of experience in brand and product marketing, with at least 3 years in a senior leadership role. Proven experience scaling a brand & launching new products across multiple international markets. Exceptional writing and presentation skills—you can sell a vision to the Board just as easily as you can write a punchy headline. Experience managing multimillion‑dollar budgets, leveraging best‑in‑class marketing effectiveness & measurement. Analytical rigour – proficient in using data to inform both creative and go‑to‑market decisions. Exceptional leadership skills & ability to collaborate cross‑functionally. Comfortable in a fast‑paced, constantly evolving scale‑up environment, with a strong bias for action. Bachelor’s degree. A passion for audio content and technology. Salary £110,000 – £120,000 based on experience. What you can expect from Yoto Flexibility: Hybrid working – expectation of 1 day a week on average in our London office; work from anywhere up to 6 weeks per year. Summer Hours policy to use between June and August. Financial: Income Protection covering long‑term sickness up to 2 years, company sick pay, Life Assurance from day one, Workplace Pension with up to 3 % employer contributions post‑probation and a generous employee referral bonus scheme. Health & Wellness: Private Medical Insurance via Aviva or a Wellbeing Allowance for memberships, subscriptions or therapy. 24/7 Employee Assistance Programme (EAP), unlimited Dental advice via Toothfairy and a Bike‑to‑work scheme. Time Off: 25 days holiday per year plus bank holidays, birthday day off, + 1 extra holiday day for each year after 2 years up to 5 extra days, and up to 3 months unpaid sabbatical after 4 years of service. Helping Families: Variety of family‑friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Workplace nursery scheme for preschool‑aged children. People & Planet: Up to 2 volunteer days a year and a Book Allowance of up to £50 per year for professional development. Fun Perks: Your own Yoto player and starter pack of cards, regular company socials and celebrations, including our annual YotoFest. Equity and Diversity At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re passionate about building a workplace where everyone can thrive – flexibly and inclusively. Our Diversity, Equity, and Inclusion group hosts bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone feels heard, respected and appreciated. We invite candidates from all walks of life and celebrate the vibrant, diverse community of creators we share with our audio content. Please apply only through our careers page at careers.yotoplay.com . All correspondence from our Talent team will come through Teamtailor, our application tracking system. #J-18808-Ljbffr