Head of Sales and Experience

Permanent | Full-time | Hybrid

Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 21 countries, serving more than 100,000 students. Our schools are uniquely positioned, with a collective purpose to create an environment where everyone can, ‘Thrive in a rapidly evolving world’.

About the Role

As Head of Sales and Parent Experience, you will drive the growth and commercial success of our UK schools. You will establish and lead a central Sales Hub, designing and implementing strategies that optimise the entire admissions funnel from first enquiry through to enrolment and retention. You will focus on both sales performance and customer experience, ensuring a seamless, personalised, high-quality journey for every family at each touchpoint. You will shape processes, embed best practice, and lead a high-performing team to deliver strong conversion, retention, and parent satisfaction outcomes. You will work closely with Heads of School, Marketing, and Parent Experience leaders to embed new ways of working across the region. This is a transformative role for a forward-thinking leader who thrives in fast-paced, service-driven environments and can balance commercial rigour with outstanding customer care. This is a Hybrid role working 3 days a week in our Central London Office.

We’re searching for a high-energy sales leader who knows how to drive growth, inspire teams, and create exceptional parent experiences. You will bring sharp commercial instincts, a passion for service excellence, and the confidence to transform how families engage with our schools. If you love pace, challenge, and the chance to make a significant impact, this role is for you.

In this pivotal role, you will lead the transformation of our admissions journey, building and running a new Sales Hub, shaping our sales strategy, and ensuring every prospective family has an exceptional experience from first enquiry to long-term retention. You will optimise the full sales funnel, drive conversion performance, and champion a parent experience that reflects the ambitious standards of our schools. Working closely with school leaders and key regional teams, you will use insight, data, and best practice to unlock growth, enhance satisfaction, and embed consistent, high-quality ways of working across the UK.

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• Proven sales leadership experience with strong conversion and retention results.
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• A customer-focused mindset and expertise in crafting outstanding customer journeys.
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• Strong commercial acumen and the ability to balance service with ambitious targets.
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• Experience leading high-performing teams in education or premium, service-led sectors.
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• Data-driven approach, confident using insights to optimise performance.
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• A collaborative, influential leader who thrives in dynamic environments.
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• Innovative, solutions-focused, and always looking for ways to improve.
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Toview our Recruitment Pack please Click Here

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• Competitive salary, plus bonus
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• Private Medical Insurance & Healthcare Cash Plan
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• GPPP Pension
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• Life Assurance
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• School fee discount
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• 25 days’ holiday (plus bank holidays)
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• Employee Assistance Programme
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• Employee discounts site
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• Professional subscriptions reimbursement
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Early applications are encouraged, we reserve the right to interview and appoint prior to closing date for the right applicant.

Cognita Schools is committed to safeguarding and promoting the welfare of children and young people. We expect all staff and volunteers to share this commitment. All appointments are subject to safer recruitment checks, including an enhanced DBS check. Our Safeguarding and Child Protection Policy is available on the school website. Details on Recruitment of Ex-Offenders is included within the Application Guidance.