Head of Sales

Head of Sales – Innovative Drinks Business London, United Kingdom Up to GBP 70,000 plus commission. About the Role As Head of Sales you will be the key commercial voice in the business, building and executing the sales strategy from the ground up. The role is hands‑on, managing accounts, driving new business and developing a team. You will work directly with the founders, defining and delivering the go‑to‑market approach, building relationships with key on‑trade and off‑trade partners. Weekly office access in Central London is required. Company Benefits Competitive salary with performance:related bonus Opportunity to shape a drinks brand as it grows through the trade Freedom to innovate and lead, with direct input into company strategy Your Role Develop and execute a national sales strategy across On Trade, Off Trade and RTM channels Hands‑on approach to selling and driving new business Build and manage relationships with key wholesalers, buying groups, and distribution networks in the On Trade Secure new listings across premium bars, restaurants, hotels and retailers Act as the brand ambassador at industry events and tastings Collaborate with marketing and founders to align commercial plans with brand vision Lead forecasting, account management and P&L responsibility as the business scales Establish systems, processes and sales frameworks as the team grows Qualifications Proven experience in drinks sales across On and Off Trade, with a track record in new business and brand building Natural relationship builder with deep knowledge of UK wholesalers and RTM networks Entrepreneurial mindset excited by the pace and challenge of start‑up life Commercially astute with a hands‑on, strategic approach Passion for premium spirits and their lifestyle Able to work independently, drive growth and influence at founder level Employment details Seniority level: Director Employment type: Full‑time Job function: Sales and Business Development Industry: Advertising Services #J-18808-Ljbffr