Functiebeschrijving
OUR PURPOSE AT PLANCRAFTBuilding the backbone of European trades together – with AI and voice-first software.We're not just building software – we're on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we're scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We're #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.YOUR MISSION AT PLANCRAFTYou love social media, know how to create engaging content, and want to help digitize the Dutch construction industry? Then join plancraft! In a part-time or full-time role (32–40h/week), your Dutch language skills and marketing experience will help us connect with Dutch contractors – locally, authentically, and with real impact. You'll become part of our team and actively contribute to making plancraft the #1 Saa S solution for tradespeople in the Netherlands.Your Responsibilities
Create and publish localized Dutch content for social media, website, and email.
Grow and manage our Dutch social channels (Instagram, Tik Tok, Linked In).
Write customer success stories, collect testimonials, and collaborate with local creators.
Support SEO/SEA efforts and adapt campaign assets for the Dutch market.
Use tools like Google Analytics, Looker Studio, and Hub Spot to optimize campaign performance.
Support local events (fairs, webinars, workshops).
Collaborating across teams (Content, Brand, Performance, Product).
Planning and executing creator campaigns (briefings, content planning, payouts).
YOUR PROFILEMust-haves
Strong social media experience (Instagram, Tik Tok, Linked In).
Proven ability to create marketing content (copywriting, case studies, short-form video/text).
You're curious to explore how AI can support your work and eager to grow your skills with our support.
Basic understanding of SEO/SEA and online content optimization.
Proactive, hands-on mindset with strong attention to detail.
Comfortable working autonomously and in coordination with a remote team.
Based in or near Amsterdam, with openness to work from our local Amsterdam co-working hub at least two days per week, joining your other NL team colleagues.
Communication: Excellent verbal and written communication skills in Dutch and English (C1/C2), with the ability to communicate effectively with internal teams, external partners, and the community.
Nice-to-haves
Experience with marketing tools / ads managers.
Affinity with or understanding of the construction/trades industry.
Experience with creator marketing or influencer outreach.
Familiarity with email marketing and campaign workflows.
Previous experience in a startup or scale-up environment.
WHY PLANCRAFT?
Team Spirit: We're driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
Ownership: You're encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you're empowered to make meaningful decisions and drive real impact.
Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own Chat GPT+ license, of course.
Tech & Tooling: You'll receive a Mac Book, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
Flexibility: Whether remote, hybrid, or on-site — you work where you're at your best. Our Amsterdam Hub as well as our Hamburg HQ is always open. And if you need a change of scenery, working abroad is always an option.
Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off plus local public holidays.
International Environment: We're becoming more international every month, with team members already in Italy, France, Germany, and Austria — which is why English is our internal company language.
Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.
About UsWe're #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and Linked In page.Diversity makes us better.We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you're excited about our mission but your experience doesn't align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we're looking for.______On the application processWe want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage, please don't hesitate to let us know — we'll do our best to make it work for you.Note on creating a test account:
