Functiebeschrijving
Head of Route to Market CoE (Can be based Amsterdam, Paris, Uxbridge, Madrid)
Requisition ID: 11569
About your role
Head of Route To Market & Digital Commercial Transformation.. This is not a sales execution role. This is a role that designs how sales execution works — across Europe.
Based in
Amsterdam, London (Uxbridge), Paris or Madrid , this role sits at the heart of our commercial ambition.
Suntory Beverage & Food Europe is redefining what Route to Market (RTM) excellence looks like at scale. As
Head of RTM & Digital Commercial Transformation , you will architect the standards, frameworks and digital foundations that determine
how SBFE executes, scales and wins across multiple markets .
Sitting at the heart of our
Regional Commercial Excellence CoE , this is a rare, senior role for a leader who thinks in
systems, not silos . You won’t run day‑to‑day delivery. Instead, you’ll act as the
strategic conductor : setting direction, defining the rules of the game and enabling Business Units to perform consistently in very different market realities.
You’ll operate where
strategy, commercial execution and digital transformation collide , aligning:
Local Business Unit priorities
Commercial, Digital and IT transformation agendas
Your impact will be felt through
clarity, influence and scale
- not hierarchy.
About you
You are a
senior, credible commercial leader
who:
Influences across the matrix without formal reporting lines
Brings structure and clarity to complex, ambiguous challenges
Is trusted by Sales Directors, BU leaders, Digital and IT
Thinks long‑term and at scale
Is comfortable being “alone in the role” - and motivated by building a legacy, not the size of your team
What You’ll Own
The
European Route To Market architecture : how RTM is designed, governed and scaled
Clear, pragmatic
RTM frameworks and standards
that markets can actually execute
Common
sales execution and KPI standards
that raise the bar across Europe
The
digital RTM backbone
– Customer Relationship Management, Salesforce Automation, data, AI, automation and vendor strategy
A future‑focused
Electronic Business-to-Business (eB2B) / Direct to Consumer (D2C) vision , piloted and scaled across markets
Critical
transversal RTM initiatives , from pilot to industrialisation
You design the system. Markets run it.
What's in it for you
A high impact regional role shaping
how Route To Market excellence is defined and delivered across Europe
Work directly with senior Business Unit and regional leaders
Leave a
structural, long‑term legacy
in commercial capability
A role that values
thinking, influence and collaboration
over hierarchy
Be part of Suntory’s ambition to become a
world‑leading next‑generation global beverage companies
What You need to be successful
To succeed in this role, you will bring:
Experience
Senior experience in RTM, Commercial Excellence, Sales Operations or Digital Commercial Transformation
FMCG or consumer goods background, ideally in regional or global roles
Proven experience shaping RTM models or frameworks across multiple markets
Strong commercial credibility - from either a sales or transformation background
Confidence operating in complex, matrixed environments
Proven experience owning or strongly influencing RTM execution, sales force effectiveness, distributor management and route design
Skills & Capabilities
Strong understanding of sales execution standards (Perfect Store / Perfect Execution)
Ability to define productivity metrics, scorecards and execution KPIs
Strong digital and commercial translation skills (SFA/CRM, data & analytics, adoption)
Program and portfolio leadership across multiple, concurrent initiatives
Excellent stakeholder management, coaching and influencing skills
International experience highly desirable
Our DEI Commitment
At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.
Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.
#J-18808-Ljbffr
