Functiebeschrijving
Overview
Come and join the leading #avoexperts
Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. Through our vertically-integrated supply chain we grow, source, ripen, pack, process and market quality avocados & fresh produce - 365 days a year & across the globe. We are recognised as the leading
#avoexperts
and the supplier of choice to both retail & wholesale customers, serving from sales offices in the UK, Europe, North America, Latin America & Southern Africa. We are looking for an experienced Demand Planner to join our team in Poeldijk, Netherlands on a permanent basis.
As a Demand Planner at Westfalia Fruit, you will manage the daily, weekly, and monthly forecasting process, creating an 18-month outlook for our fresh produce portfolio. You will work closely with Sales, Finance, and Supply Chain, gathering insights from market trends, historical performance, and customer behaviour to build an accurate demand forecast. You will challenge assumptions, validate data, and ensure all inputs are aligned and commercially sound. Acting as the key link between Commercial and Supply teams, you will highlight risks and opportunities to support a balanced and effective S&OP process, ensuring the business can meet customer demand efficiently and reliably.
Responsibilities
Develop, maintain, and continuously improve demand forecasts, including baseline models, promotional overlays, and seasonality
Monitor forecast accuracy, identify deviations, and proactively adjust forecasts based on market trends, commercial changes, and customer insights
Support the monthly S&OP process with summaries of forecast performance, new product introductions, and product delists, highlighting risks and opportunities
Analyse market developments and factors such as weather that impact product availability, pricing, and demand patterns
Report key demand planning KPIs (e.g., Forecast Accuracy, Forecast Bias, MAPE) and ensure transparency across stakeholders
Collaborate closely with Sales, Finance, and Supply Chain to align on demand drivers and deliver a balanced, financially viable supply plan
Advise internal teams on fresh produce market trends and expected demand developments
Requirements
Proven experience as a Demand Planner, Inventory Planner or similar role
Experience in data mining, analysis and reporting
Fluency in English
Familiarity with supply chain processes and inventory management systems
Bachelor's or Master\'s degree in Supply Chain Management, Logistics, Business Administration, or Agribusiness
Significant experience in a similar role within the fresh produce, FMCG or food industry
Experience with forecasting tools and ERP systems (e.g., Green Commerce, Profix, 365)
Excellent communication and stakeholder management skills
Affinity with the fresh produce sector and knowledge of product seasonality
Desirable
Working knowledge of Microsoft Dynamics 365 is highly advantageous
Benefits
26 days\' vacation, plus national holidays
Competitive salary
Company pension scheme
Company phone & laptop
Please note that this position does not have a specific closing date. We encourage you to apply as soon as possible as we will be reviewing applications on a rolling basis and the advert may be removed at any time.
We\'re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.
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