Functiebeschrijving
Our belief:
At SOLPLANET, we are driven by a simple idea: solar for everybody
We strive to create the best possible experience for distributors, installers and end users
That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly
Who We Are:
Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions
AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China
With 32 GW of annual production volumes (2024), AISWEI is one of the largest manufacturers of solar string inverters world-wide
AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider
Our team passionately believe that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide - every day
Overview and purpose of the role - How you will help us:
The Marketing Specialist BeNeLux and UK&Ire is responsible for the Marketing Strategy as well as for defining, coordinating and ensuring the successful implementation and steering of the Marketing activities in the named countries. This role will be responsible for aligning with the Country Managers responsible for these countries, on strategic priorities based on the analysis of the competitive environment and customer segments, to elaborate plans that adjust to the countries' needs and characteristics to achieve the set growth targets. In addition, as a member of the Global Solplanet Marketing Team, the Marketing Specialist BeNeLux and UK&Ire will contribute to the management of the company's owned communication channels, with a special focus on social media, newsletters, local homepages and blog articles. The goal is to enhance overall brand awareness by designing marketing plans and implementing activities that strengthen brand positioning in the market, engage target audiences, and align with the company's growth objectives.
This role covers marketing responsibilities for the countries belonging to BeNeLux as well as United Kingdom and Ireland. At the same time, this position is part of the Global Solplanet Marketing Team that includes both positions with global responsibility and scope as well as local marketing positions responsible for the marketing activities in several local countries. As such, this role operates within a matrix structure, reporting to the Country Managers BeNeLux, UK and Ireland and the Global Solplanet Marketing Director.
Team and reporting structure
This position is part of the Global Solplanet Marketing Team that includes both positions with global responsibility and scope as well as local marketing positions responsible for the marketing activities in several local countries. The local Marketing Managers and Specialists receive support from the Central Marketing team in the areas of Content Marketing, website maintenance and overall strategic guidance as well as of the leaders of centrally managed projects
More specifically, this role is part of the BeNeLux market organization and covers marketing responsibilities for BeNeLux and UK&Ire
This role operates within a matrix structure, reporting to both the Country Manager BeNeLux as well as the Global Solplanet Marketing Director
Key Responsibilities
Marketing Strategy and Marketing Plan: based on the knowledge and continuous observation of the competitive landscape, the Marketing Specialist BeNeLux and UK&Ire will elaborate in alignment with the respective Country Managers a Marketing Strategy translated into a Marketing Plan and the implementation of activities that support the achievement of the set growth targets in each country
PR activities: responsible for liaising with local media to build and maintain strong relationships, while working to secure media presence by creating compelling content pieces such as press releases, interviews, and advertorials that generate interest and enhance the brand's visibility
Website management: Management of the local websites to ensure up-to-date content. Own the SEO content strategy and ensure the implementation of a content roadmap that enhances search engine visibility and drives organic traffic
Solplanet Academy: Elaborate and implement the local training roadmap that covers webinars, training events, and related trainings activities with distributors
Tradeshows and events: Own and coordinate with the support of the global exhibitions team the Solplanet presence at local trade shows as well as the participation at industry events
Collaboration with customers: ensure a good relationship with the distributors and installers network by enhancing collaboration on joint activities
Documentation portfolio management: Manage and localize the documentation portfolio for BeNeLux and UK&Ire, both technical and commercial documentation as well as case studies as part of the local referral marketing strategy
Performance Tracking and Optimization: Track performance of all marketing activities and local channels, and identify areas for optimization, driving a continuous improvement and learning process
Community and MQL Management: Manage community engagement and Marketing Qualified Leads (MQL) within the CRM, ensuring timely follow-up by the responsible sales team
Budget: Plan, steer and control of local marketing budgets for the four countries. Coordinate the alignment and request of monthly and quarterly budgets within the context of the yearly budget framework
Cross-Country Learning and Best Practices: Participate in cross-country projects and learning sessions, sharing best practices and insights across regional teams
Key stakeholders
BeNeLux and UK&Ire Sales teams: The Country Manager and Sales teams of BeNeLux and UK&Ire are the main stakeholders of this position as they are the primary source of information regarding the strategic priorities to approach the sales and growth targets in the countries
Solplanet Central Marketing Team: alignment for cohesion between the Global Solplanet Brand and Marketing Strategy and local implementation in the countries. In addition, the Marketing Specialist BeNeLux and UK&Ire will receive support from the Central Marketing team in the local implementation of activities
Local Marketeers: Collaboration in the scope of cross-country projects as well as in as well as in the context of information, asset and experience sharing
Cross-country project teams: participation in cross-country marketing projects either as project leader or team member working together on a specific area of marketing for global implementation
Distribution network: strengthen and broaden the relationship with the local distribution network enhancing collaboration on joint marketing initiatives
Local media: building relationships, coordinating press activities, and creating content (press releases, interviews, etc.) to ensure a strong, consistent brandpresence
Requirements
Required qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field
2-3 years of professional experience in marketing, with an overarching perspective and experience in several subareas of Marketing
Demonstrated ability to own the marketing responsibility for various local markets and work collaboratively with local sales and central marketing teams to drive unified marketing efforts
Experience in budget management and optimizing marketing spending for maximum ROI
Strong communication and presentation skills, with the ability to engage stakeholders at all levels
Proven experience in building and maintaining relationships with local media, agencies, and other external partners
Experience in the use of CRM systems such as HubSpot (or similar platforms) for lead management, campaign execution, and performance reporting
Strong analytical skills with the ability to interpret data and transform insights into actionable strategies
Excellent written and verbal communication skills, with the ability to create compelling content tailored to various channels
Experience collaborating with cross-functional teams
Fluency in Dutch and English. Additional languages area plus
Interest in the solar energy industry. Prior work experience in a PV-related industry is not a necessity but will be an advantage
Competencies
Strategic Thinking: Ability to develop and execute short-, mid- and long-term strategies aligned with business goals
Creativity and Innovation: Skilled at generating new ideas to approach business objectives and target customers and stand out in a competitive landscape
Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions for continuous improvement
Project Management: Strong organizational skills to manage multiple projects, deadlines, and stakeholders effectively
Communication and Storytelling: Excellent communication skills to craft compelling messages across various channels and audiences
Collaboration, Cross-Cultural and Cross-Functional Teamwork: Ability to work effectively with teams across departments, countries, and cultures and in different languages
Attention to Detail: Ensures accuracy and consistency in content creation, branding, and campaign execution
Adaptability: Thrives in a dynamic environment, with the ability to pivot str...
