Category Manager - Fruit & Veg

Category Manager - Fruit & Veg Products are the core of our business. In Fruits & Vegetables, that means ensuring our customers always get the freshest quality, widest seasonal variety, and most competitive prices. With your team, you’ll take full responsibility for this category: building the range, ensuring operational excellence, managing supplier partnerships, and continuously improving both customer satisfaction and profitability.

Responsibilities

Build and develop a deep understanding of the Fruit & Veg category through a combination of Picnic data, customer insights, and supplier input.

Understand the end‑to‑end supply chain and identify opportunities to improve the range, product quality, and profitability.

Safeguard product quality, availability, and seasonality across the entire supply chain. Anticipate challenges such as weather impacts, import/export restrictions, and price fluctuations.

Run negotiations with suppliers from start to signed contract and manage various stakeholders including design agencies and the supply chain.

Build strong relationships with Fruit & Veg suppliers, ensuring smooth day‑to‑day operations while resolving operational challenges.

Spot trends and innovations in fruit & veg, from local sourcing to sustainability improvements, and translate them into business opportunities.

Work closely with supply chain, quality, and design teams to improve assortment, packaging, shelf life, and profitability.

Partner with analysts, designers, and supply chain experts to deliver fresh products our customers love.

Qualifications

Master’s degree with exposure to analytical problem‑solving.

Up to 4 years of work experience, preferably as (junior) category manager and/or buyer in a commercial role within fruit & vegetables.

Proven negotiation skills and the ability to secure competitive deals while building lasting supplier relationships.

Persistence and enthusiasm to drive projects to a successful end result.

Outstanding communication and stakeholder management skills.

Drive to deal with day‑to‑day operations, swift problem‑solving skills.

A genuine passion for fresh products and the dynamics of the fruit & vegetable sector.

Fluency in Dutch and English.

Perks

Fresh lunch, coffee, and snacks; our offices are equipped with coffee bars and a kitchen with chefs preparing tasty meals daily.

Health insurance discount (5%–15%) with CZ and a bike plan via Lease a Bike.

Learning & development opportunities through Lepaya courses, Academy trainings, and mental wellbeing programs via OpenUp.

25 holidays, travel expense coverage, pension plan, and company‑provided phone and laptop.

Location: Amsterdam, North Holland, Netherlands.

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