Brand Sales Manager – B2C (Automotive)

Company: Harmony Automotive Brand: BYD (Authorised Dealer) Location: Zaandam/Rotterdam, Netherlands Territory: Nationwide – The Netherlands Employment Type: Full-time

About Harmony Automotive: Harmony Automotive is an authorised dealer of BYD, one of the world’s leading electric vehicle manufacturers. We are responsible for B2C sales operations across the entire Netherlands, delivering innovative, sustainable mobility solutions to private customers. As we continue to expand our footprint, we are looking for a dynamic and results-driven Sales Manager to lead and scale our national retail sales performance.

Role Overview: The Sales Manager will be responsible for driving B2C sales performance across all Harmony Automotive BYD retail locations in the Netherlands. Based in Zaandam, this role combines strategic leadership with hands-on execution, overseeing sales teams, optimising customer experience, and ensuring strong alignment with BYD brand standards and targets. This is a key leadership role with full responsibility for achieving national sales objectives, developing high-performing teams, and strengthening Harmony Automotive’s position in the Dutch EV market.

Key Responsibilities: Sales Leadership & Performance * Lead and manage B2C sales operations across all BYD stores in the Netherlands * Define and execute national sales strategies aligned with BYD and Harmony Automotive objectives * Own national sales targets, forecasting, and performance tracking * Analyse sales data, market trends, and customer insights to optimise results Team Management & Development * Recruit, train, coach, and motivate store-level sales managers and sales consultants * Build a performance-driven sales culture focused on customer satisfaction and conversion * Conduct regular performance reviews and implement development plans Customer Experience & Brand Standards * Ensure an exceptional, consistent customer journey across all locations * Maintain strict adherence to BYD brand guidelines, retail standards, and compliance requirements * Actively improve lead management, test drive conversion, and order-to-delivery processes Operations & Collaboration * Work closely with Marketing, After-Sales, and Operations teams to maximise demand and conversion * Coordinate national campaigns, promotions, and product launches * Act as the main point of contact between Harmony Automotive and BYD for B2C sales matters Market Growth * Monitor competitor activity and EV market developments in the Netherlands

Requirements & Qualifications: * Proven experience (5+ years) in automotive B2C sales, ideally in EV or premium brands * Previous experience in a sales management or regional/national leadership role * Strong understanding of retail automotive KPIs, CRM systems, and sales funnels * Excellent leadership, communication, and stakeholder management skills * Data-driven mindset with strong analytical and forecasting abilities * Fluent in Dutch and English (spoken and written) * Willingness to travel regularly across the Netherlands

What We Offer: * A senior leadership role in a fast-growing EV brand and dealer network * Competitive salary with performance-based incentives * Company car and holiday allowance * Opportunity to shape the future of BYD retail sales in the Netherlands * Dynamic, international working environment focused on innovation and sustainability