International Strategy & Proposition Developer

Balancing strategy and execution in equal measure. You develop compelling propositions that convince international top partners to join our platform. But you’re also responsible for bringing those propositions to life through well‑coordinated growth programs and initiatives.

How do you make our customers happy? By accelerating the international expansion of our partner base. As our International Strategy & Proposition Developer, you’re the driving force behind every initiative in this field. Your mission: to attract high‑quality international partners and ensure their long‑term satisfaction on our platform. You initiate and lead projects that directly impact our growth objectives. With 13.7 million customers and 47,000 partners, bol is already a retail tech powerhouse in Belgium and the Netherlands – your role is to extend that success further afield.

The biggest challenge Balancing strategy and execution in equal measure. You develop compelling propositions that convince international top partners to join our platform. But you’re also responsible for bringing those propositions to life through well‑coordinated growth programs and initiatives. How do you manage multiple projects simultaneously? How do you engage the right stakeholders? And how do you combine operational excellence with strategic planning? This role demands perfection across the board – you own the plan and every aspect of its performance.

What you’ll do as the International Strategy & Proposition Developer You’ll join the International Network Development team (25‑30 colleagues) and report to the Manager of International Strategy & Proposition Development. You’ll work closely with fellow Strategy & Proposition Developers, an Analyst, and a variety of teams across the organization, ranging from Commerce to Product, Tech, and Marketing.

In this role, you’ll develop, promote, and manage projects that advance our international growth ambitions. Together with Product, you’ll create product‑led innovations that demonstrably boost international partner success from both a commercial perspective and through the lens of customer satisfaction. Together with relevant teams, you’ll optimize the partner and customer proposition for international partners, enabling them to thrive on our platform while safeguarding the quality of service for our customers. Execution is key: you’ll coordinate mission‑critical international projects, ensuring clear governance, effective progress tracking, and proper documentation. You’ll also drive cross‑functional collaborations that are at the heart of everything we do.

Your key responsibilities

Identify opportunities to improve propositions through data analysis and market research

Translate insights into concrete proposals and actionable plans

Optimize the project portfolio to help international partners excel

Coordinate complex international programs from initiation to implementation

Track progress, map risks, and adjust course where needed

Optimize cross‑functional workflows and collaboration structures

Serve as the expertise center for international propositions

Why you can make a difference You combine a results‑driven attitude with social intelligence and a proven track record. You understand what international partners truly need and translate those insights into ambitious yet achievable plans. And you manage those projects with great success. Collaborating with colleagues across disciplines comes naturally to you, and senior stakeholders value you as a sparring partner who gracefully bridges strategy and execution.

You have a relevant Bachelor’s or Master’s degree, 4‑7 years of experience, and can speak and write proficient English. Experience in an international business setting or at the intersection of product and business is a strong plus.

3 reasons why this is (not) for you Pros

Relentless finisher —You don't just develop projects from scratch; you know how to drive them across the finish line

International matchmaker —You understand what international partners need and how to deliver on those needs effectively

Multidimensional connector —You bring people, propositions, projects, and processes together into a coherent whole where the sum is greater than the parts

Cons

One‑track mind —You prefer to focus on strategy or execution; responsibility for both never ends well

Chaos advocate —Disciplined approaches bore you; you’d rather launch five spontaneous initiatives simultaneously and see what (if anything) sticks

Home market devotee —You’re unconvinced that international expansion is worth the effort; the Benelux still has plenty to offer

Where you'll work You’ll join the International Network Development team – a driven group of 25‑30 colleagues that bolsters our international partner portfolio with energy and enthusiasm. The culture is collaborative, ambitious, and hands‑on. With 2,900 colleagues serving 13.7 million customers and 47,000 partners, your work directly impacts our international performance. Ready to turn ideas into projects that deliver measurable value?

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