Marketing Specialist - Messaging

Overview

Booking.com, data-driven and technology-focused, seeks to help people experience the world through its products, partners and people. The Marketing Specialist - Messaging is responsible for developing and executing global messaging campaign strategies to drive customer engagement, retention, and conversion. This role leverages direct messaging channels such as email and push notifications to manage end-to-end campaigns, analyze performance metrics, and optimize strategies to enhance customer lifetime value. Technical skills such as SQL proficiency are critical to onboard quickly and be independent in campaign creation and data analysis using internal tools. By collaborating with cross-functional teams, this role directly contributes to business growth. Key Responsibilities

Develops and executes end-to-end global CRM strategies for travelers through email, push notifications, and other messaging channels (i.e. SMS) to drive business growth as well as traveler engagement and retention. Collaborates with cross-functional teams, including product, tech and data teams as well as external stakeholders, to develop and manage quarterly and annual messaging campaign plans in order to ensure consistency and alignment with business goals. Analyzes KPIs and analytical data from all messaging channels to identify trends, recommend optimizations, and ensure maximum campaign effectiveness. Creates and implements strategic messaging plans for specific customer segments, such as new, active, and lapsed users, to increase customer conversion and engagement. Manages the experimentation process from planning and development to scaling to generate actionable insights for future campaigns. Establishes and reports on key performance metrics for all campaigns and communications to track progress and provide regular updates to stakeholders. Partners with product, UX, and data science teams to identify and surface opportunities for initiatives that drive business results and secure buy-in from key stakeholders. Researches and implements emerging marketing technologies, including AI tools and automation platforms, to improve operational efficiencies and enhance the effectiveness of messaging strategies. Qualifications & Skills

CRM Expertise: Proven ability to develop and implement CRM strategies, including lifecycle management, segmentation, and targeting. Project Management: Skilled at managing multiple projects and activities simultaneously, with a strong focus on planning, organizing, and prioritization. Communication & Collaboration: Excellent project management and communication skills to effectively lead multi-stakeholder projects and collaborate with diverse teams. Technical & Analytical Skills: Proficiency with analytics tools (e.g., SQL, Tableau) to independently conduct data analysis and visualization. Must be able to write and optimize SQL queries. Data-Driven Mindset: Experience with A/B testing and post-campaign analysis, with a "test & learn" mentality to continually monitor and improve business performance. Strategic Thinking: Ability to translate business objectives into clear creative strategies and use data to identify and lead growth opportunities. Emerging Technologies: Familiarity with leveraging emerging technologies, such as AI tools, to improve efficiencies and campaign results. Total Rewards

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well as unique-to-Booking.com benefits which include: Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave Hybrid working including flexible arrangements, and up to 20 days per year working from abroad (home country) Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit Diversity, Equity and Inclusion (DEI)

Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our employees, who represent over 140 nationalities and a wide range of backgrounds, genders and sexual orientations. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech. We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Application Process

This section should provide: Let’s go places together: How we Hire This role does not come with relocation assistance. Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive. Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information necessary for determining your qualifications and suitability for the position.

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