Category Manager Benelux

Your mission Ready to make an impact at Europe’s fastest-growing health challenger? Holie’s is the most valued supplier in the Netherlands for two years in a row (AGS ’24 & ’25) and we also tripled our business. These results have set higher expectations on category management from our customers. We’re looking for a new Category Manager Benelux to go above and beyond to meet these expectations.

This is what you'll be doing Your main goal as Category Manager Benelux is to step up the game in category management and become the ‘go to’ for our partners when they do their strategic category reviews in the Netherlands and Belgium. This should result in maintaining our #1 position as preferred supplier.

Category management: You will use market data to build a (long‑term) category vision (assortment, shelf navigation, product, promo etc.) to support the team (mainly sales) with help reviews and customer category plans (account managers are responsible for their own customer reviews, but you support and review the key accounts).

Tooling and guidelines: You will build, optimise and keep category management tooling up to date so that sales (and marketing) can work efficiently. Think of Nielsen dashboards, product rankings, forward buying tooling, forecasting guidelines and shelf review guidelines.

Promotion strategy: Based on internal and external data you are going to define, tweak and optimise our promotion strategy per customer, concept and country. The goal is to create the perfect mix of promo volume, value and market share on one hand and revenue and profit on the other.

Monthly and Quarterly updates: Once per month, you take the team through some overall market data points like value share, RoS and distribution. Once per quarter you deep‑dive into trends in the market, development of innovations, promotions and other category developments for a smaller team.

Support marketing and NPD: You help the marketing and product team to spot product trends or innovations.

What you bring

3+ years of experience in category management

Fluent in Dutch and English.

Data‑driven: You love data and know how to use it to make smarter decisions and build stronger plans.

Customer‑focused: You build strong relationships with our key partners, anticipate their needs, and offer solutions that foster trust, loyalty, and long‑term success. You adapt your communication and approach to each retailer.

Accurate and structured: You have a facilitating role for the sales team and for our customers. This makes it crucial that your work is always accurate and structured.

Independent and a team player: You are comfortable taking ownership and working autonomously, managing your priorities and making decisions with confidence. At the same time, you thrive in a collaborative environment, supporting colleagues, and working together to raise the bar.

This is what you'll get

Diversity of work: You’ll manage everything related to category management in the Benelux, lead commercial negotiations, identify growth opportunities, and work closely with customers on joint business development and long‑term partnerships.

Collaborative team: You won’t be alone in this. You will work closely with your manager, the Head of Sales, and our Marketing team. We like to keep the lines short, fast, and dynamic.

Growth opportunity: As we grow, you’ll have the opportunity to grow with us. We love to promote from within and help our team members reach the next level.

Holie’s HQ: We have an epic office located on the canals in the heart of Amsterdam. Our office is within walking distance of the best hotspots in the city. Plus, in 2026 we’ll realise our own Holie’s Test Cereals Shelf where you will run the show.

Extra perks: Unlimited holidays, free Holie’s breakfast and lunch every day, and weekly Holie’s workouts.

About us At Holie’s we believe healthy living should be easy and fun. Since 2018 we’ve been challenging “big food” with bold, crunchy cereals and bars that contain no hidden sugar and put the planet first. We’re building a team with diverse experiences and perspectives. If you’re brave, curious and eager for a fun & crazy ride we’d love to hear from you.

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