Head of Growth Marketing

Overview

At Aquablu, we’re revolutionizing the way you hydrate. We believe that every sip can be a step toward a cleaner, healthier future. Our mission is to transform global drinking habits by replacing single-use plastics with innovative, sustainable hydration solutions that elevate your well-being. We’re boldly stepping into a trillion-dollar market, challenging the old ways because it’s high time for change. Exciting, right? If you’re nodding along, keep on reading… “That might sound really ambitious, but our team is part of an inspiring movement in an industry that’s thirsty for change.” - Marc, Co-founder of Aquablu Responsibilities

This is not a brand or awareness role. This is a pipeline role. You’ll design, build, run, and optimize campaigns yourself — in the tools, in the data, and in close collaboration with Sales and Channels. If you’re looking to set strategy and hand execution off to others, this won’t be the right fit. What You’ll Own: As Head of Growth Marketing, you own qualified pipeline generation end to end. You translate revenue targets into demand programs, execute them yourself, and continuously improve performance based on data. You’ll work in a small, senior team with real ownership — and real expectations. Demand Generation & Pipeline Build and run multi-channel demand gen programs that generate qualified pipeline Execute ABM programs (1:Many+) end to end: targeting, activation, and measurement Set up, manage, and optimize campaigns directly in LinkedIn, Google, and marketing automation tools Own pipeline targets and track MQL → SQL → opportunity conversion by region and channel Test new growth channels and tactics beyond the current playbook Run structured experiments with clear hypotheses and success metrics Maintain a focused roadmap of growth bets Partner & Indirect Channels Create demand gen playbooks and campaign templates for partners Support co-marketing initiatives and drive pipeline through indirect markets Work closely with the Channel team on partner activation Analytics & Optimization Build and maintain growth dashboards Review performance weekly/monthly and optimize campaigns continuously Lead and develop the growth team Work closely with Sales, Product Marketing, Brand, and Channel Set clear priorities and make trade-offs where needed Qualifications

About You: 6–10 years of experience in B2B demand generation or growth marketing Proven track record of generating measurable pipeline, not just leads Hands-on experience running ABM programs with clear commercial impact Deep platform expertise: LinkedIn Ads, Google Ads, HubSpot (or similar) — you execute yourself Experience across the full demand stack: paid, content, email, website conversion Strong analytical skills: dashboards, attribution, funnel metrics, and data-driven decision-making Experience translating revenue targets into pipeline plans Comfortable testing new channels and challenging existing playbooks Based in or willing to relocate to Amsterdam (hybrid) Nice to have Experience in tech, SaaS, or hardware-enabled B2B Exposure to partner- or channel-led GTM motions Benefits

Why Aquablu? 100-130k annual gross salary - depending on experience. Equity through our Aquablu for All plan – because everyone shares in what we’re building ☀️ Quarterly team events at our HQ in Amsterdam (Houthavens) Curious what our office vibes are like? Check our Spotify playlist: “ Akwablues ”

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