Head of Marketing

Head of marketing for a museum that is not a museum

ZAMU, one of the largest private museums in the world in the making, is opening soon. But do not expect a traditional museum experience.

We bring together the largest works, quite literally, by the biggest contemporary artists: John Chamberlain, Frank Stella, KAWS, and more, on an island just outside Amsterdam. Instead of a single curator, we hand that role to every visitor. Or maybe not, because you can also simply come to escape the city and enjoy the surrounding nature, the architecture, or unexpected experiences. We have no closing days and stay open until late in the evening.

ZAMU is not a museum. It is a destination. ZAMU is an art island.

We work with world class artists at the highest international level. So we are looking for someone who has proven they can operate at that level.

We have spent several years building the exhibition spaces. The first stone for the brand has been laid. As Head of Marketing, you can help expand this into a story that will remain relevant in the year 2126, both nationally and internationally.

Will you open ZAMU this summer? As a freelance Head of Marketing, you define the strategy, build the brand, assemble your own team of communication specialists and lead them. Together, you translate a bold cultural idea into lasting recognition with broad public appeal. You lay the foundation for a world class institution and lead the marketing narrative toward the opening.

This is a senior role with autonomy, budget, and clear expectations. You have experience with similar trajectories in the Dutch cultural, hospitality, or entertainment sector.

Reporting: directly to the founders of ZAMU

Commitment: 3 days per week, freelance profile

Compensation: market competitive, aligned with seniority and impact

What you will do

Position ZAMU as a sustainable, international cultural brand

Develop the brand strategy, branding, and timeline toward the summer 2026 opening

Build and lead a freelance marketing and branding team

Define and execute marketing objectives and the marketing plan

Manage the marketing budget and monitor performance, reporting to the founders

Safeguard brand consistency and implement the ZAMU brand guide

Lead all marketing and communication channels, digital, print, website, PR, social media

Coordinate communication around exhibitions, public and educational programs

Develop media relations, partnerships, and merchandising

Track trends and innovations and translate them into marketing initiatives

We are looking for someone who wants to make this project a success with us. Someone willing to do what it takes along the way, even if we do not yet fully know what that means.

Who we are looking for

Experience with museum openings or comparable projects in the Dutch cultural, hospitality, or entertainment sector is a strong plus

5 to 10 years of experience in marketing strategy and leadership

Proven experience in brand building

Strong in leading and coaching teams and external partners

Experience with OOH and PR driven marketing

Strategic thinker who is not afraid to be hands on

Comfortable with ambiguity and building from scratch

Fluent in Dutch or English, both is a plus

Affinity with art is welcome, not required

Based in or around Amsterdam, as regular on site presence is expected

What we offer

The opportunity to help build one of the most ambitious cultural projects in the world

High autonomy and real responsibility

A small, sharp team that you get to assemble

An inspiring workplace at Hembrug in Zaandam, with hybrid flexibility

Direct collaboration with the founders of ZAMU

A commitment of 3 days per week, we are open to your vision

Market competitive compensation aligned with seniority and impact

A freelance collaboration with long term perspective

Interested in ZAMU? Send your motivation letter and CV to jobs@zamu.amsterdam before 20th of March 2026

Please mention “Head of Marketing” + in the subject line

You will hear from us within a week on whether we would like to invite you for a personal meeting with the founders, CFO, and a marketing advisor.

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