Functiebeschrijving
ROLE SUMMARY
This Analyst will drive and implement integrated, client-focused marketing initiatives targeted at the Third-Party Wealth (TPW) client channel across The Netherlands and Belgium. The Analyst will work closely with the global, regional and local Marketing and Sales teams, driving the local go-to-market strategy, leveraging messaging strategy, content creation, digital marketing, events and sponsorships, and social media to create end-to-end campaigns and programs in service of the commercial objectives of the business in the region.
The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms. The Analyst will partner with client-facing business teams to understand commercial objectives and develop marketing plans to fuel our business growth objectives with this critical segment. The role will also focus on building strategic partnerships and delivering relevant marketing initiatives that align with client needs, preferences and engagement strategies.
The Analyst is expected to collaborate closely with internal stakeholders and strategic external partners to co-create marketing initiatives that drive commercial growth by addressing specific client challenges, enhancing partner value propositions and deepening relationships across key distribution networks in the region.
POSITION RESPONSIBILITIES
Marketing implementation:
Support the development and execution of strategic marketing plans to drive brand awareness and support the growth of the TPW client segment in Belgium and the Netherlands.
Marketing calendar:
Develop and maintain a coordinated marketing calendar that harmonizes and brings together globally planned initiatives (incl. content) and local amplification and events.
Events and Sponsored Conferences:
Plan, organise and coordinate regional events, sponsorships and roadshows in partnership with internal teams and external stakeholders, ensuring alignment with client priorities and supporting TPW brand and relationship-building efforts.
Campaigns and execution:
Augment regionally planned campaigns and product launches with locally tailored initiatives, leveraging a range of channels including email, events, and potentially paid media to maximize effectiveness.
Content creation and translations : Partner with Content & Product Marketing to deliver a content calendar which supports the TPW marketing plan in the Netherlands and Belgium, including content creation, translation and distribution to our clients in the region.
Collateral:
Create and develop client materials in partnership with AM’s design team and product marketing to support local partnerships and client demand.
Measurement and Reporting:
End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact.
Risk management:
Maintain strict adherence to regulatory and procedural guidelines for all marketing communications.
Team connectivity:
Take an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
Partnership and collaboration:
Develop and maintain strong relationships within AM Marketing and other AM Marketing colleagues.
QUALIFICATION
2+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
Fluency in Dutch and English is essential, French preferred
Knowledge of the asset management industry: clients, products, regulations, competitors
Curiosity to understand the distribution channels and client touchpoints within banks or other financial distribution platforms
An understanding of all marketing mediums including digital, social and collateral
Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story
Demonstrable track record of working effectively across matrixed, complex organizations with strong communication and presentation skills as well as the ability to engage with partners at all levels
Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
Bachelor’s Degree (BA/BS)
ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.
We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
Financial Wellness & Retirement
We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
Health Services
We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
Fitness
To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
Child Care & Family Care
We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.
Benefits at Goldman Sachs
Read more about the full suite of class‑leading benefits our firm has to offer.
#J-18808-Ljbffr
