Category Strategy Manager Specialized Nutrition

For

Danone

we are looking for analytical

Category Strategy Manager

Specialized Nutrition.

Job description Danone is looking for a Category Strategy Manager within Specialized Nutrition (SN Consumer) in the Netherlands. This is a newly created role within the infant nutrition team, designed to strengthen the strategic foundation of the category and ensure long-term growth for leading brands such as Nutrilon and Olvarit. Operating in a highly competitive and regulated FMCG environment, this role sits at the heart of category vision, data analysis and cross-functional alignment. You will define where the infant category is heading over the next three to five years and translate market data, shopper insights and innovation pipelines into a clear and actionable strategic direction. Unlike traditional category roles, this position does not involve direct customer management. Instead, you act as the internal strategic anchor — building the category vision, shaping trade stories and ensuring alignment across Sales, Marketing, Insights and Global teams. It is a role for someone who combines analytical depth with structured strategic thinking and enjoys influencing decision-making from within the organisation.

If you are motivated by building frameworks, translating complexity into clarity and shaping the future of a leading FMCG category, this role offers both impact and autonomy.

The organisation offers A strategically pivotal role within a leading FMCG category Direct impact on shaping and activating the long-term category vision and strategic direction An international, purpose-driven organisation with strong local ownership Hybrid working model with Rijswijk as commercial base A high degree of autonomy and responsibility in shaping, structuring and professionalising this new role

Candidate profile 5+ years of experience within FMCG Retail (Category, Sales, Marketing, Insights or Commercial roles) Strong analytical capabilities; experience with market data (Circana/Nielsen or comparable tools) Experience developing category strategies, trade stories or business cases Comfortable translating data into insights and insights into action Strong stakeholder management skills within a matrix organisation Structured, conceptually strong and able to build frameworks Fluent in English; Dutch is a strong advantage

Competences Stakeholder Management Entrepreneurial & Commercial Thinking Information Analysis Vision & strategy Results & Quality Orientation

About the organisation Danone is a global leader in food and health, with a strong presence in the Netherlands across Essential Dairy & Plant-Based and Specialized Nutrition. With brands such as Nutricia, Nutrilon, Alpro, Activia and HiPRO, it reaches millions of consumers daily. As a Certified B Corp™, Danone operates with the mission “Bringing health, through food, to as many people as possible,” while the Dutch organization drives local commercial growth and customer development from its headquarters in Rijswijk. Read more about Danone