Growth Content & Brand Specialist

About us Optiply is at the forefront of three rapidly expanding sectors: Software as a Service, Artificial Intelligence, and E-commerce. With our intelligent purchasing software, we empower over 300 web shops and wholesalers to make smarter buying decisions, using predictive analytics to optimize inventory management.

Job Description Optiply is looking for a hyper-creative and data-obsessed Growth Content & Brand Specialist to turbocharge our market presence. This isn't a desk job—it's about being on the pulse of what's working, creating content that stops the scroll, and putting Optiply where the conversation is happening. Based in our Amsterdam office, you will be the driving force behind our product storytelling, executive visibility, and event success, turning engagement into real growth.

This is what you'll be doing Captivating Product Content You will turn our technical features into exciting stories. Create short-form videos/guides, product comparisons, and visually stunning case studies that showcase Optiply's ROI and innovation.

Executive & Brand Visibility Be the engine behind our brand's human element. Strategically manage LinkedIn and other social media channels with highly shareable content. Critically, you will elevate our CEOs as industry authorities by managing and writing their impactful thought leadership content.

Events & Field Presence You are our eyes and ears in the market. Actively scout and recommend relevant industry events and fairs. You will be responsible for our presence, managing all logistics, maximizing visibility on-site, and driving post-event content creation.

AI-Powered Ideation & Efficiency: Proactively leverage Large Language Models (LLMs) and generative AI tools to rapidly ideate engaging concepts, streamline content production workflows, and ensure our content is optimized for modern digital assistants and AI search features.

This is who we’re looking for +2 years of experience in content creation, social media, or digital marketing (SaaS/B2B experience is a bonus). A portfolio that demonstrates exceptional, engaging writing and a keen eye for modern, digital-first content formats. Proven ability to manage social media channels (especially LinkedIn) and create content for executive profiles. A natural organiser who can manage event logistics and tight content deadlines simultaneously. Must be data-obsessed—comfortable using analytics to prove content ROI and pivot strategies quickly. Must be based in Amsterdam You write and talk C2 level of Dutch and English

This it what we offer Competitive Salary; Food Allowance; Health Insurance; Paid training; Flexible schedule; Hybrid Work; Proactive Career Management; Personalized setup (Pc, Monitor, Keyboard and others); Friday Drink! We love to try different beers from every type, brands and countries; Thematic days (Dinner/Karts/Boat trip etc) Annual gathering;

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