Paid Media Manager

Our client is looking for a hands-on, performance-driven Senior Paid Media Manager to support full-funnel campaign execution across Google, Meta and LinkedIn - driving both qualified B2B leads for the company and consumer growth for cross-border shopping brand. The split of focus will be approximately 60% B2B lead generation and 40% customer acquisition, giving you a uniquely diverse paid media role across two impactful brands. This position is for someone who is hungry to do more than just follow playbooks, this role is your opportunity to master both B2B and consumer performance marketing across global markets operating in over 30 countries. If you want to build real paid media experience - across both B2B and consumer this is the role for you! 2-3 years of hands-on experience running Google Ads and Meta Ads campaigns, ideally across both B2B and B2C objectives. Experience with lead generation funnels and customer acquisition strategies. Familiarity with LinkedIn Ads, programmatic platforms, or mobile/app campaigns is a plus. Ability to manage campaign assets, track performance and provide insight-driven reports. Bonus points for agency experience, especially in B2B or ecommerce/app-based performance marketing. Comfortable working across multiple countries and languages (English is essential; Arabic not required but helpful).