CRM Manager

About the Role Apollo Gaming seeks a results-driven CRM Manager to lead customer engagement, retention, and loyalty programs using cutting-edge CRM technologies. The ideal candidate will leverage advanced customer data and segmentation to maximize the value of every interaction and be a key player in driving our growth in the online gaming and sportsbook sector. Core Responsibilities Develop and execute CRM strategies across casino and sportsbook products, optimizing campaigns for retention, reactivation, and lifetime player value. Design, implement, and continually improve lifecycle, promotional, and engagement campaigns using data-driven personalization and automation tools. Segment and analyze customer data to identify behavioral trends and provide actionable insights for campaign optimization. Collaborate with product, data, marketing, and compliance teams to ensure CRM initiatives align with business objectives and regulatory requirements. Monitor, report, and improve CRM campaign performance using robust analytics and reporting platforms. Explore cross-sell and upsell opportunities to boost player engagement and revenue. Requirements Bachelors degree in Marketing, Business Administration, Data Science, or equivalent experience. 5 years of hands-on CRM and digital marketing experience in online gaming, casino, or sportsbook environments. Proven track record managing large-scale CRM platforms (Optimove, Salesforce, Braze, etc.) including integrations, automation, and campaign management. Advanced analytical skills with proficiency in customer segmentation, campaign A/B testing, and reporting. In-depth understanding of regulatory compliance in gambling/customer data management. Exceptional interpersonal and team collaboration skills, with experience leading cross-functional projects. Ability to manage multiple projects in fast-paced environments and deliver measurable results. Desirable Skills Optimove certification or demonstrable expertise with Optimove features, integrations, and campaign workflows. Proficiency with SQL, advanced Excel, and marketing data tools for complex analysis and segmentation. Experience in SaaS, B2C, or regulated industries. Strong commercial acumen and a passion for growth and innovation in online gaming. What Apollo Gaming Offers Competitive salary and benefits package. Opportunities for growth and professional development. Collaborative, innovative culture with the autonomy to drive real impact. Flexible working arrangement.