Head of Marketing

NightOwl is an Australian owned and operated Franchise Network who has built a solid reputation in the retail sector and celebrating 50 years this year! Today we boast 80+ stores, consisting of a combination of traditional convenience and convenience & petroleum stores.

We’re seeking a commercially savvy

Head of Marketing

to lead our brand, customer, and category strategy, with a strong alignment to buying. This role is ideal for a strategic marketer who understands how marketing drives commercial outcomes, someone who can seamlessly connect brand building and customer insights with product strategy, supplier collaboration, and promotional execution.

Key Responsibilities:

Lead the marketing function to own the brand strategy, customer engagement, and campaign execution across digital, in-store, and franchise channels.

Drive commercial outcomes and partner with buying and category teams to align marketing initiatives with product strategy, promotional planning, and supplier partnerships.

Shape customer experience by using insights and data to develop targeted campaigns that resonate with our diverse customer base and drive foot traffic and sales.

Work closely with buying, operations, and store teams to ensure cohesive execution of marketing and category plans.

Manage supplier marketing and align promotional activity with suppliers, leveraging trading terms and exclusive product lines to maximise ROI.

Lead innovation to identify emerging trends and technologies to keep NightOwl at the forefront of convenience retail marketing.

Monitor campaign performance, customer metrics, and category impact to continuously refine strategy and execution.

About You:

Degree in Marketing, Business, or a related field.

5+ years’ experience in marketing leadership, ideally within FMCG, retail, or convenience.

Strong commercial acumen with experience working alongside the buying team.

Proven success in developing and executing integrated marketing strategies.

Exceptional communication and stakeholder engagement skills.

Analytical mindset with the ability to translate data into actionable insights.

A collaborative leader who thrives in a fast-paced, customer-first environment.

This is an exciting opportunity to lead marketing for a well-established brand with a loyal customer base. Ready to lead the next chapter of NightOwl’s story?

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have in a marketing role?

What's your expected annual base salary?

If this role sounds like you, we encourage you to

APPLY NOW .

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