Job Description
Job Title: Key Account Manager – Performance Marketing & Business Growth
Experience: 3–6 years
Location: Electronic City Phase 1, Bangalore
Employment Type: Full-time
About Lo! Foods:
Lo! Foods is one of India’s fastest-growing healthy food brands, redefining the way consumers experience guilt-free eating. We are on a mission to make low-carb, high-protein, and clean-label foods accessible and exciting for the modern Indian consumer.
With a strong presence across quick commerce and e-commerce platforms, we are building a high-growth ecosystem driven by data, performance, and innovation. Our culture is fast-paced, ownership-driven, and deeply collaborative — where ideas matter, learning never stops, and growth is inevitable.
Joining Lo! Foods means becoming part of a young, ambitious, and dynamic team that is reshaping the future of India’s snacking and health food landscape.
Role Overview:
We are seeking a Key Account Manager – Performance Marketing & Business Growth who will drive revenue, visibility, and performance across quick commerce and e-commerce platforms. This role is ideal for someone who combines analytical depth with business acumen and thrives in a fast-scaling environment.
Key Responsibilities:
1. Campaign Planning & Optimization
- Plan, execute, and manage performance marketing campaigns across quick commerce platforms.
- Continuously optimize campaigns to achieve efficiency, scale, and ROI targets.
- Analyze data, identify growth opportunities, and ensure maximum return on ad spends.
2. Platform Growth & Visibility
- Build monthly visibility and performance plans in collaboration with category managers.
- Drive platform-funded campaigns, cross-brand collaborations, and visibility initiatives.
- Strengthen relationships with category and platform teams to accelerate growth.
3. Data & Insights
- Monitor daily spends, conversions, and ROI across platforms.
- Develop dashboards or trackers to visualize trends and highlight optimization opportunities.
- Present actionable insights with clarity — what’s working, what needs improvement, and what’s next.
- Use cohort and regional performance data to guide platform strategies and improve efficiency.
4. Business Ownership
- Own platform revenue and growth KPIs through effective ad planning, visibility, and assortment strategies.
- Identify and lead initiatives for new launches, bundling, and retention-led growth.
- Partner with creative, category, and supply teams to ensure seamless campaign execution and business alignment.
Good-to-Have Skills:
- Proven experience managing PPC campaigns (Google Ads, Meta Ads, Amazon DSP, or similar).
- Proficiency in analytics tools such as Google Analytics, Looker Studio, or Excel dashboards.
- Prior experience in a fast-scaling D2C or FMCG startup.
- Strong analytical, communication, and stakeholder management skills.
Why Join Lo! Foods:
- Be part of a fast-growing, innovation-led FMCG brand redefining healthy snacking in India.
- Work in a performance-driven, collaborative environment that rewards ideas, ownership, and agility.
- Gain end-to-end exposure across growth, performance marketing, and business strategy.
- Collaborate with passionate teams driving impact across marketing, category, and product.
- Thrive in a culture that promotes continuous learning, experimentation, and career growth.