Senior Manager, Product Strategy Marketing

Senior Manager, Product Strategy Marketing Scotiabank is inviting applications for the

Senior Manager, Product Strategy Marketing

role. This position is part of our Product Marketing team committed to driving growth and innovation within our Consumer Banking division.

Purpose Leads and oversees Product Marketing in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Key Responsibilities

Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

Accountable for planning, deploying and measuring marketing and communication strategies to drive product awareness and consideration in support of sales targets for Credit Cards and Unsecured Lending products.

Leverages deep consumer and product expertise, and use of key marketing levers to effectively position and differentiate Scotiabank’s products and services amongst key target audiences to support sales targets.

Develops integrated marketing plans and deploys tactics to drive consumer awareness and consideration of Scotiabank’s products. Primary marketing areas of ownership include broadcast advertising (TV, Radio, Print), and social and digital marketing.

Unites all stakeholders around a unified visual brand and creative excellence, using results, and marketing expertise to ensure our marketing is consistently breaking through and driving results.

Understand how the Bank’s risk appetite and risk culture should be considered in Credit Card and unsecured lines of credit activities and decisions.

Champions collaboration between key partners including Business Lines, Digital Marketing (performance and eCommerce teams), Channels (branch, CC, SOL/MOB), Retail Customer Insights and Analytics, Customer Experience, Legal and Compliance teams.

Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day‑to‑day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team.

Reporting Relationships Primary Manager: Director, Product Marketing. Direct Reports: +1.

Dimensions

Budget oversight

End‑to‑end project management

Skills and Qualifications

Bachelor’s Degree in Marketing, Communications, Public Relations or related field.

Several years’ experience in marketing, brand marketing and/or account management.

Experience working in a matrix organization.

Working Conditions

Work in a standard office‑based environment; non‑standard hours are a common occurrence.

Limited travel domestically.

Location Canada : Ontario : Toronto

EEO Statement Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and we are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation during the recruitment and selection process, please let our Recruitment team know. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

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