Director, Brand

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Director, Brand

role at

Avenue Living

Avenue Living Asset Management is dedicated to sourcing, analyzing, and strategizing long‑term investments. Our unique approach has led to rapid growth across North America, now representing one of Canada’s largest alternative asset managers. Since 2006, we have acquired over $8.5 billion in assets under management across a variety of sectors throughout Canada and the USA. Our various funds include assets in multifamily residential, self‑storage, commercial, as well as agricultural land.

The strength of our platform lies in working with the right people. Acting with integrity and employing an entrepreneurial mindset, our employees work together to create an exciting, dynamic workplace. By employing an active hands‑on approach to asset management, our skilled and innovative team operates closely alongside our investors. We’re disciplined, we focus on value, and we’re informed experts. We pride ourselves on our diverse and inclusive workplace; we are a unique workplace with unique people.

WHAT WILL YOU DO? Brand Leadership & Strategy

Evolve the organization’s brand strategy in alignment with business priorities, ensuring a strong market presence and competitive positioning.

Lead the development of creative and messaging direction, ensuring all assets reflect brand standards and resonate with target audiences.

Act as both strategist and practitioner: originate ideas, research market trends, understand audience insights, craft compelling messaging, and guide storytelling.

Manage relationships with agency partners across creative, media, and PR to deliver impactful campaigns.

Oversee media planning and execution to maximize ROI, integrating innovative digital marketing strategies.

Drive high‑visibility brand initiatives, including thought leadership and brand evolution campaigns.

Establish and govern brand standards and messaging frameworks for consistent application across all channels.

Explore and implement AI‑driven strategies to enhance brand initiatives and competitive intelligence.

Events Oversight

Provide strategic oversight to the events team, ensuring alignment with brand positioning and business objectives.

Support the integration of events within broader brand and marketing strategies, enhancing overall brand impact.

Ensure that event strategies and execution align with brand standards, while empowering the events team to manage day‑to‑day operations effectively.

Collaboration & Influence

Collaborate with business marketing teams to align brand initiatives with business goals and communications strategies.

Serve as a trusted advisor to the SVP, Marketing, and other executives on brand and communications strategies.

Build and nurture strong relationships with internal stakeholders, agencies, and media partners to amplify brand reach and influence.

WHAT WILL YOU NEED?

8 – 12 years of progressive experience in marketing with a strong focus on brand strategy, positioning, and storytelling.

Bachelor’s degree in marketing, communications, or a related field; MBA is a plus.

Proven track record of executing brand initiatives and media strategies that deliver measurable business results.

Expertise in managing agencies, media budgets, and high‑impact marketing programs.

Experience leading high‑profile brand initiatives and campaigns.

Data‑driven and results‑oriented, with the ability to measure and optimize brand impact and engagement.

Strong leadership skills with experience managing direct reports and collaborating across departments.

Background in vendor negotiations, agency management, and budget oversight.

Familiarity with digital marketing and AI exploration for brand enhancement.

WHAT DO WE OFFER?

We live and breathe our core values. We go the extra mile. We’re honest. We always have each other’s back. We have tons of integrity. And we always own it and adapt – no matter the challenge.

With the support to do things differently, grow personally and professionally, and bring your whole self to work, there’s no limit to the impact you can make.

An employee centric culture with paid time off for employer‑supported volunteerism, maternity leave top‑up, a generous awards and recognition program, discounted monthly rent in Avenue Living properties, and employee savings program through industry partnerships.

We are committed to a strong, safe work environment.

We provide a competitive compensation package composed of a group benefits plan, GRSP matching, and a discretionary bonus program. In addition, Avenue Living also offers an Employee Referral Program that rewards active employees for successful referrals.

What makes us different makes us stronger. We want Avenue Living to be a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be, and bring, their best. We're committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable, and free of discrimination and harassment. Should you require accommodation to participate fully in the recruitment process, please email peopleandculture@avenueliving.ca.

Seniority level Director

Employment type Full‑time

Job function Marketing and Sales

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