Growth Marketing Associate

Growth Marketing Associate (1–3 Years’ Experience) Giftbee – Melbourne (Hybrid)

Full‑time | Early Career | Marketing Automation Digital Lead Generation

About Giftbee Giftbee is reshaping the way businesses connect with customers through smarter gifting and prepaid solutions. We’re a fast‑growing, ambitious Australian fintech building global products for leading brands. Marketing is central to our growth — and we’re looking for an early‑career marketer who wants to accelerate fast.

If you’re driven, curious, and want exposure to every part of a marketing engine, this role is a launchpad.

About the Role This is a hands‑on, multi‑disciplinary position where you’ll work across marketing operations, digital campaigns, content, automation, and analytics. You’ll collaborate directly with senior leadership and gain experience across brand, growth, and go‑to‑market strategy. You’ll learn fast, ship fast, and have real ownership early.

Key Responsibilities

Marketing Automation (HubSpot)

Build workflows, nurture sequences, reporting dashboards

Maintain database hygiene and support sales/marketing processes

Lead Generation & Campaigns

Coordinate outbound activity, lead‑gen initiatives, and paid/organic digital campaigns

Execute multi‑channel campaigns (email, social, content, search)

Content & Messaging

Write email copy, landing pages, marketing collateral and client‑facing presentations

Contribute to thought leadership and brand storytelling

Digital Marketing & Analytics

Support SEO/SEM initiatives

Track KPIs, interpret performance, and contribute insights to strategy

Who We’re Looking For You are early in your marketing career (1–3 years) OR a standout graduate who has hands‑on experience. You’re hungry to learn, comfortable with technology, and excited by the idea of building a marketing engine from the ground up.

Why Join Giftbee?

Be one of the earliest hires — real impact from day one

Direct mentorship and exposure to senior leadership

Opportunity to shape campaigns, systems, and the broader growth playbook

A culture that rewards ambition and curiosity

Competitive salary + equity options

How to Apply Please submit:

Your CV

A short note on why you want to work in growth marketing

1–2 examples of work (email, landing page, campaign, or project)

Must‑Haves

1–3 years’ experience in digital, growth, CRM, or performance marketing

Hands‑on experience with HubSpot or another marketing automation tool

Strong written communication skills

Comfortable working with data, reporting, and analytics

A portfolio, writing sample, or example of previous work (emails, campaigns, landing pages, reports)

Nice‑to‑Haves

Experience with Google Ads, SEO tools, or paid social

Exposure to B2B marketing or lead‑generation

Design literacy (Canva, Figma, Adobe)

Interest in fintech, CRM, automation, or product‑led growth

Do Not Apply If

Your background is primarily events, PR, or organic social‑only

You have no experience executing digital campaigns

You’re looking for a purely creative/brand role

You’re not comfortable learning automation or analytics tools

You want a large corporate environment — this is fast, hands‑on, and high ownership

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