Gym General Manager Sales, Systems & Scale

Gym General Manager Sales, Systems & Scale You’ll own the front end of growth (leads → trials → members), keep retention strong, and lead a mixed team of coaches and front-desk/admin. You’ll work confidently in our CRM to move leads through pipelines, keep notes/tasks up to date, and communicate clearly with members, staff, and partners.

What you’ll do

Drive sales: Speed-to-lead, trial conversion, reactivations, referrals, local partnerships.

Lift retention: Member relationships, save-plays, milestones/celebrations, reviews.

Lead the team: Hire, roster, coach, and hold a mixed team to clear standards.

Run the rhythm: Daily huddles, weekly priorities, clean handovers/open–close.

Work the CRM: Keep pipelines clean, next actions set, follow-ups done.

Manage partners: Brief and quality-check marketing/content/ads agencies.

Be the face: Floor presence that builds trust, community, and word of mouth.

Prep for scale: Help document how we win so it’s repeatable across sites.

You’ll be great at this if you

Are a seasoned sales operator (fitness, hospitality, retail memberships, or similar).

Have backbone: calm under pressure, direct communicator, high accountability.

Are systems-minded: you keep things organised and consistent.

Are comfortable in a CRM (moving leads, notes, tasks) and reading basic reports.

Build relationships naturally, members know you, staff trust you, partners respect you.

Lead from the front and handle tough conversations well.

Nice to have

Prior gym/studio management or S&C background

Turnaround or new-site launch experience

Why join us

Real autonomy to build the team and day-to-day rhythm

Clear runway to multi-site leadership as we expand

Competitive base + super, with performance bonus structure

Free membership + family discounts

How to apply (stand out in 10 minutes) Email ***@rarebreed.net.au with subject “GM - South Melbourne”:

CV or LinkedIn

Short note (5–8 lines) on your biggest membership growth and retention wins

Optional: 2-minute video: “How I’d increase trials→members in 30 days at your gym”

Applicants must have Australian work rights. We value diverse backgrounds and hire for capability and character.

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