Email Marketing Specialist

We’re looking for an

Email Marketing Specialist

who knows how to turn engagement into growth. You’ll take ownership of all things email — from strategy to execution — using

Klaviyo

to optimize campaigns, flows, and deliverability for a digital wellbeing brand. This is a hands‑on role for someone who understands email performance metrics, can write with clarity and warmth, and knows how to build systems that retain and re‑engage customers. You’ll be joining a small, collaborative team where your work directly impacts the business.

Why You’ll Want to Join

You will be paid in

USD

(bi‑monthly: every 15th and 30th)

Up to

14 days

of Paid Time Off annually (starting Day 1)

Observance of

Holidays

(based on your location)

100 % remote

work setup (must be available during

London GMT hours )

Work directly with the founder and help shape the company’s communication strategy

Be part of a purpose‑driven wellness brand helping people move, breathe, and feel better

What You’ll Work On Email Campaigns and Strategy

Plan, schedule, and execute

weekly newsletters , announcements, and promotional campaigns in Klaviyo

Review existing email flows (welcome, trial conversion, churn, win‑back) and optimize them for engagement and conversion

Audit campaigns for

deliverability, open rates, and click performance , making data‑driven improvements

Maintain a consistent tone and style that aligns with the brand’s approachable, human voice

Retention and Lifecycle Optimization

Identify customer journey opportunities across free trials, subscriptions, renewals, and reactivations

Build, test, and refine

automated flows

based on behavior, segmentation, and lifecycle triggers

Collaborate with the founder on campaign ideas and audience targeting strategies

Report on campaign metrics, trends, and learnings — and turn insights into actionable next steps

Execution and Collaboration

Manage all aspects of Klaviyo campaigns including setup, segmentation, testing, and analytics

Work with the small internal team to source graphics and class updates (no heavy design work required)

Keep the focus on

clarity, deliverability, and value , not flashy templates or gimmicks

Stay on top of email best practices, compliance, and platform changes

What You Bring

3–5 years

of hands‑on experience managing email campaigns, ideally for a

subscription or DTC brand

Expert knowledge of

Klaviyo

including flows, segmentation, A/B testing, and reporting

Strong understanding of

email deliverability, retention metrics, and lifecycle marketing

Analytical mindset — able to turn campaign data into practical strategy updates

Excellent written communication with a brand‑aware, authentic tone

Available to work within the

London GMT time zone

Organized, self‑motivated, and comfortable managing multiple campaigns at once

Nice to Have

Experience with

wellness, lifestyle, or fitness subscription brands

Familiarity with

Shopify

and customer lifecycle integrations

Understanding of

conversion copywriting

or light HTML editing for email customization

Knowledge of

churn reduction

and reactivation strategies

How to Apply Please include:

Your

updated resume

highlighting Klaviyo and email marketing experience

A short

1–2 minute Loom video

introducing yourself and describing your approach to optimizing email engagement and retention

2–3 examples

of campaigns, flows, or performance reports you’ve worked on

Only candidates who submit a Loom video will move forward.

If you’re an analytical, brand‑aware marketer who knows Klaviyo inside out and loves turning insights into results, this is your chance to help a growing digital wellness brand connect meaningfully with its community.

Application Process Overview Our comprehensive selection process ensures we find the right fit for both you and our clients:

Initial Application

– Submit your application and complete our pre‑qualifying questions

Video Introduction

– Record a video introduction to showcase your communication skills and work experience

Role‑Specific Assessment

– Complete a homework assignment tailored to the position (if applicable)

Recruitment Interview

– Initial screening with our talent team

Executive Interview

– Meet with senior leadership to discuss role alignment

Client Interview

– Final interview with the client team you’d be supporting

Background & Reference Check

– Professional reference verification

Job Offer

– Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We’ll keep you informed throughout the process and provide feedback at each step.

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