Meta Ads Performance Marketer (2+ year experience d2c)

Role Overview

We are looking for a

Performance Marketing Specialist (Meta Ads)

who can own, optimise, and scale our Meta advertising ecosystem. You will work across both Ayuvya and imfresh to drive awareness, conversions, and high-ROAS growth for multiple product categories. This role demands deep technical expertise, strong analytical thinking, and the creativity to turn insights into compelling campaign executions.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field. 2–4 years of hands-on experience

managing Meta campaigns for D2C/e-commerce brands (wellness, beauty, or personal care preferred). Strong command over

Ads Manager, Business Manager, Pixel, Conversions API, and attribution modelling . Deep understanding of audience targeting, creative strategy, and campaign optimization. Strong analytical skills with the ability to interpret data and take fast, informed decisions. Excellent communication skills — crisp, clear, and insight-oriented.

Why AHPL

At AHPL, you don’t just run ads — you build brands that matter. You’ll work on viral launches, creator-led campaigns, and category-defining products with a young, high-energy team. Every campaign you run directly impacts brand growth and consumer love. We believe in appreciation, autonomy, and a culture that values honesty, hustle, and creativity.

Key Responsibilities

Meta Ads Ownership

Develop and execute data-driven advertising campaigns across Facebook, Instagram, and Meta ecosystem to drive brand awareness, traffic, and sales. Build full-funnel paid strategies tailored to Ayurvedic wellness and Gen Z personal-care audience clusters. Audience & Consumer Insight

Conduct in-depth audience and behavioural research to define high-intent targeting segments. Continuously refine custom and lookalike audiences for efficiency and scale. Creative & Communication

Craft compelling ad copy, hooks, and angles in sync with brand tone. Work closely with the in-house creative and content teams to develop thumb-stopping static, video, and UGC assets tailored for Meta placements. Optimization & Data Analytics

Monitor KPIs like CTR, CPC, CPM, CPA, conversion rate, and ROAS daily. Run structured A/B tests across creatives, audiences, landing pages, and objectives. Provide actionable insights and iterate fast to maximize performance and ROI. Reporting & Strategy

Prepare weekly and monthly performance dashboards with insights and recommendations. Identify opportunities to scale budgets while maintaining efficiency. Stay updated with Meta’s latest tools, policy updates, algorithm shifts, and best practices.